Hey friends, I'm Laura Cashner and you're listening to the Simplified Podcast. If you're

looking for a quiet place where you can filter out the noise and the hustle, this is it.

Every week we invite you to slow down and join us to explore practical ways to organize

and automate the complicated parts of life so you can focus on what truly matters most.

You guys, it's one of the most special times of the year. It's spring launch week and we

have over 20 new products for you in this new collection. So head on over to EmilyLay.com

and check out the entire new spring collection.

So speaking of launch day, we got to thinking, have we ever given you all the real scoop

behind the scenes? How do we decide what to make? How do we decide what it looks like?

How it functions? How do we turn our ideas into actual products that you hold in your hands?

So we decided we're going to spill the Simplified tea and we're going to tell you all about

how it's done. Chesa and I are both part of what we call design squad and today I'm talking

to the third and final member, our creative director, Whitney Honkins. Whitney does so much

for all of our products you guys and I'll let her tell you more about it in a minute.

But suffice it to say, between the three of us, we get a lot done and we hold the secrets

to a lot of things and Whitney's going to help us open the vault today. So here we go. Here's

all or at least a few secrets behind the scenes of how we make things for you at Simplified.

Hey Whitney. Hi Lauren. You're back on the podcast. I'm so excited. What a week. It was launched

a yesterday. Oh, I feel like I could nap for a hundred years. Do you have any? I know.

Is it Friday evening yet? Oh, I feel that. I feel that. But like how exciting, I'll let you talk

a little bit about our process. But the idea for these products happened so long ago and for them

to actually be shipping in boxes to everyone's houses is so exciting. I love it. Yes, I can't wait

...