Hi, this is Greg Keltstrom. Welcome to the Agile World Podcast, where we discuss customer

experience, employee experience, and transformation in an Agile age. The Agile World Podcast is

brought to you by TechSystems, an industry leader in full-stack technology services, talent

services, and real-world application. For more information, go to techsystems.com.

To read more about the topics discussed on this show, you can go to my website at the

Agile.world and read my latest articles or get a copy of my latest book, The Center

of Experience, a blueprint for creating an experienced led organization, now available on Amazon

and other retailers. Hi, I'm Greg Keltstrom. Welcome back to the Agile World Podcast.

Today, I'm going to talk about how to get started with your own center of experience.

So, in my book of the same name, I talk about how to create this center of excellence

around the concept of brand experience. So, I define brand experience as this combination

of employee and customer experience. By combining both of those things, you can have true

business transformation. Great employees, happy employees that are motivated, create a

great culture that then translate into happy customers that buy more, they buy more often,

and they were recommend more often. But to start and really create this center of experience,

there's a lot of different components involved. So, everything from the brand itself to how

culture is measured, to the platforms, the environments, measurements itself, and many

other components that I go through in much more depth than the book. In order to get

started and be successful, though, there's a few things that I'll go through here. I'm

going to talk about people, process, and technology, and then finally, fourth category,

which is the measures of success. So, let's start with people. At the very center of

the center of experience diagram that I feature in the book is motivated employees. I talked

...