#112: 4 Simple Ways to Transform Your Sales

The Founder Podcast

Chris Lee

Business, Entrepreneurship

5 • 1.4K Ratings

🗓️ 25 June 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to a new episode of The Founder Podcast! Today, we discuss the four principles of closing that can transform your sales approach. These principles, developed through years of sales experience, are designed to help you make more effective sales and achieve financial success. We’ll discuss how understanding and committing to these principles can make a significant impact on your sales performance.

https://nextlevelhomepros.com/june25thworkshop

Highlights:

"A principle is something that, if broken, always has a consequence."

"The goal is to eliminate maybes and get a definite yes or no."

"Buying is always an emotional experience backed by logic."

"Truth is the only way that we can make change."

Timestamps:

00:00 - Introduction to the Four Principles

01:34 - Understanding Rules vs. Principles

04:06 - Principle #1: Yes or No, No Maybes

06:09 - The 10-80-10 Rule in Sales

10:57 - Handling Maybes and Respecting Time

13:23 - The Importance of Being Okay with a No

18:11 - Evaluating Your Own Decision-Making Process

20:30 - Principle #2: Strike When the Iron is Hot

27:03 - Emotional vs. Logical Buying Decisions

29:28 - Principle #3: 100% Deal Done

34:12 - Principle #4: Quit Lying to Yourself

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Transcript

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0:00.0	Your sales team and sales numbers will continue to struggle until you start applying these four principles.
0:05.5	Applying and committing to these principles has allowed me to train and sell billions of dollars in product and service sales.
0:12.8	Want to change your financial life forever?
0:14.9	You definitely won't want to miss today's episode of the founder podcast.
0:18.1	All right, so now we're going to jump into the four principles of closing.
0:21.8	And to give you an idea I have developed these
0:24.1	principles over my many years of a sales career and a little bit background on me
0:29.6	I don't know if you follow me on social media or those different type of things.
0:32.6	Like I come from the door-to-door knocking sales space.
0:36.3	I have been selling end users, homeowners, for literally almost 20 years. and so these are a lot of what I'm going to share with
0:46.5	you today are a compilation of things that I've learned from mentors and experience and all these different type of things but like these
0:54.8	are going to be the nuggets that are really going to help you really sell and close
1:00.2	more deals. So the four principles of closing we're going to jump over here to the
1:04.8	iPad in which we are going to discuss the most important things. First of all, I
1:09.4	want you to understand that there's a reason I call these principles, right? At one point I actually
1:15.1	called them the rules of closing, but what I decided was that there is actually a huge difference between a rule,
1:25.0	here we are, rules versus, oh my gosh,
1:29.5	where is this thing coming from?
1:31.0	Rules. coming from. Rules versus principles. So a principle is something that is literally governed by the earth. I always say governed by God, right?
1:49.0	Like there is always a consequence when it comes to principle.
1:53.8	You can't break a principle without there being a consequence.
1:56.5	A rule, on the other hand, can be, right?
	...

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