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The Kelly Roach Show

1119. [BONUS EPISODE] The Substack Strategy Playbook: From Accelerating Trust to Simple, Recurring Revenue Using Substack

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9965 Ratings

🗓️ 28 February 2026

⏱️ 103 minutes

🧾️ Download transcript

Summary

In this bonus replay from a deep-dive Substack masterclass, Kelly breaks down exactly why Substack is becoming the most powerful trust-building and monetization platform for entrepreneurs heading into 2026 (and how to leverage it strategically). 

After years of navigating algorithm shifts, declining organic reach, and the "hamster wheel from hell" of online marketing, Kelly shares why Substack represents something fundamentally different: Audience ownership, built-in monetization opportunities, trust acceleration, and a  simple stream of recurring revenue. 

Since implementing Substack as part of their brand and marketing strategy, we've had clients who:

  • Booked VIP days and sold offers directly from Substack

  • Generated tens of thousands in recurring revenue within their first 30 days

  • Built an audience of thousands on substack

Kelly walks through the exact framework her team used used to launch and monetize paid tiers, repurpose existing long-form content and IP into a trust engine, build an audience for her upcoming book, and grow her email lst. 

If you're a thought leader, expert, author, speaker, or service provider, this episode shows you how to stop renting your audience from platforms that prioritize short-form virality,  and start owning it instead. 

 Resources:

Transcript

Click on a timestamp to play from that location

0:00.0

Okay, friends, as always, I want to bring you the best, most cutting edge strategies to achieve

0:09.2

your goals. And you've heard me talk a couple times already this year about the power of

0:14.4

substack. And every day that goes by, I am more and more convinced that if you are a true

0:20.2

thought leader, this platform is a

0:22.8

must for you. In fact, you probably could cut other platforms right away, dedicate that time to

0:29.7

substaff and see a huge multiple on your efforts. Newest update since I recorded the last episode

0:37.0

talking about substab, we reached number

0:39.6

one rising in business on substaff, but not just that. We have seen multiple clients of ours

0:46.1

also hitting the top rankings in culture, in health, in all different categories. Now, this week, we delivered a four-hour substack intensive

0:58.5

for fault leaders that wanted to understand how to capitalize on and maximize the platform.

1:04.9

Now, that intensive is over. However, if you did not attend that intensive and you were not on this live session that I

1:14.4

delivered, today's episode is an absolute must for you. I am walking you through why subset

1:21.4

is the future of thought leadership. Why, if you are looking to accelerate the ROI from the work

1:27.4

you're already doing in your business,

1:28.7

you need to be there, and how exactly you should be thinking about leveraging this platform

1:33.4

to get big results fast. So go ahead and dive into this bonus episode, which is a playback

1:41.5

of a conversation that I hosted this week.

1:49.3

Please note that you will hear me selling the live intensive, which is now over.

1:56.0

However, we were able to turn this around in time for those of you that want to purchase the recording and get in on the 30-day growth accelerator, as well as the 30-day engagement pod.

2:03.6

You can still do that by scrolling down in the show notes down below.

2:08.2

So sit back, enjoy the show, and get ready to multiply.

2:12.3

All right, big welcome, everyone.

...

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