all of a sudden we realize this is not a social media platform.

This is an entire business model.

There was nothing special about me or my brand.

There is nothing that we were doing that isn't completely repeatable in this space.

And the embrace of AI distribution on Instagram is going to kill more businesses than you

could ever imagine. It isn't about value add. It isn't about impact. It's simply about volume.

There's going to be about 1% of you that take action and turn substack into multiple six,

maybe even seven-figure income stream for your business.

And then there's going to be 99% of you that wait until it's mass market.

So we took our substack strategy and we did a deep dive training with our legacy leaders first

as a demo to see what would happen if we took what we were doing on substack and multiplied

and duplicated it across fields, across industries, and across business types.

And I'm so excited to share that we've already seen multiple legacy leaders of ours,

not only achieving bestseller status, which is dictated and determined by the speed of making

sales on substack, but they are making tens of thousands of dollars

directly in the platform already. So the first step for us was we got on substack. We weren't

trying to monetize it. We weren't trying to do anything except just, okay, we need to be here.

We're going to build a presence so that we can build a

community. That was it. Then once we got on the platform, we were like, okay, this is kind of cool.

Let's see what this is all about. And we started just slowly playing with it and trying this and

trying that and, you know, really kind of trying to get the lay

of the land for, you know, the platform and how it works. And all of a sudden, we realize this is not

...