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A Well-Designed Business® | Interior Design  Business Podcast

1116: NEW SHOW: Juliana Ewer: How Networking and Volunteerism Can be the Biggest Return on Investment for your Business and Your Heart

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 22 August 2025

⏱️ 64 minutes

🧾️ Download transcript

Summary

Today With Juliana Ewer: Today with Juliana Ewer, president of the Houston IDS chapter and owner of J Squared Home Designs, we explore how strategic volunteerism and intentional networking can become your most powerful business-building tools - without spending a dime on marketing budgets. LuAnn Nigara and Juliana Ewer’s Ah-Ha Moments: "If you're gonna go to something, don't be a tourist, jump in, right? Don't just show up to the meeting and sit in the back and, you know, meet people." - Juliana "You can't buy that kind of marketing, really. You can't buy people's trust and you can't show up enough.” - Juliana "It’s a long tail thing…You would never add it up and go, that was worth all that time. But you know, we still get business from it 20 years later.” - LuAnn More About Juliana Ewer Juliana Ewer is an Award-Winning Interior Designer, and the Owner/Lead Designer at J Squared Home Designs, founded in 2018. She is passionate about curating elevated, livable spaces taking into consideration lifestyle, and each client’s personal design aesthetic. She is the President of the Houston Chapter of the Interior Design Society and serves as anIDS National Committee member. Juliana specializes in Residential Interior Design, Vacation Rental Design and is a vetted Architectural Digest PRO. She has been a featured panelist at IDS National conference as well as a showroom panelistat High Point Market and Dallas Market. She was selected as a Design Influencer for Fall 2023 High Point Market, a Style Eye for January 2024 Dallas Market, and has served as a HPMKT Insider’s Tour Host for both 2024 Markets. She was a featured influencer with “Designhounds” for KBIS 2024 and ICFF 2024 in New York. J Squared Home Designs is headquartered in Missouri City, Texas (Southwest Houston). Connect with Juliana Ewer Website Instagram Facebook A Big THANK YOU to Today’s Podcast Sponsor: ⁠⁠⁠Revel Woods⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Inside Voice - Sign Up!⁠⁠⁠⁠⁠⁠⁠⁠ Interior Design Society (IDS) Other Shows: AWDB #164: Susan Wintersteen- Savvy Giving by Design AWDB # 717: Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #1059: Rachel Usher: Creating Community and Strength in the Interior Design Industry

Transcript

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0:00.0

Has your pipeline been a little soft this year? You're not alone. Some design firm owners have told me

0:06.9

recently that they're off by 30% at this point year to date. And here's the thing I want to explain to

0:13.3

you is that after 40 plus years in business, I know a thing. And the thing is when it's slow,

0:19.3

is exactly when you need to work on your business.

0:22.8

Luann University is the business education you never got. Sales, finance, operations,

0:28.6

construction workflow taught by working professionals so that you can stop guessing and start

0:34.8

leading, doing, and making money. One avoided change order,

0:39.5

one closed furniture project, a handful of captured billable hours, and any one of these

0:45.8

courses will pay you back again and again. That's how you changed the last four months of

0:51.8

2025. You take an action. You invest in yourself. Go to Luann University.com right now.

0:59.7

We are in early bird registration. It ends August 30th. Doors close completely September 5th.

1:06.2

Where will you be in Q4 of 2025? Will you be in the group of designers and window treatment professionals

1:13.7

that are going full steam and making a course adjustment and a course correction for the rest of

1:20.6

2025? Or will you just keep going with the status quo? Okay. And also, many of our courses carry six CEUs. So you're not only getting

1:31.6

the education, you're not only getting an investment in something that will turn your business around,

1:37.3

but you're also going to lock up your CEUs for the year. Now, go decide to be excellent.

1:42.8

Luann University.com.

1:56.0

Welcome to a well-designed business.

1:58.3

My name is Luann Nigara, and I'm so glad you found this podcast.

2:02.2

Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.

2:08.1

So I know and I understand the challenges you face in running your interior design business.

2:13.8

I also know that your talent alone isn't enough to ensure your success. So on this

...

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