#1112 - Q&A: How do I prioritize next steps for a series of planners?
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 17 January 2020
⏱️ 7 minutes
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Summary
This listener has designed and printed a series of planners for new moms struggling with postpartum depression. How can she reach her target audience?
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
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Transcript
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| 0:00.0 | Today's listener is already doing a lot of things right. |
| 0:07.9 | She has designed and printed a series of planners for new moms struggling with post-partum |
| 0:12.2 | depression. |
| 0:13.7 | With this specific product and a clear target market, she's wondering what comes next. |
| 0:18.4 | How can she reach that target market with her product? |
| 0:20.8 | Now, you could do so many things. |
| 0:23.0 | This is the world of opportunity that we live in. |
| 0:24.9 | But our challenge, especially as side hustlers in this world of unlimited choice, is that |
| 0:29.2 | you can't do everything. |
| 0:30.2 | And that's why having a plan is not just valuable, it's critical. |
| 0:33.8 | So let's talk about next steps, priorities, and moving forward with this valuable idea. |
| 0:38.0 | Hi, Chris. |
| 0:41.5 | This is Lacey Newton from Matascarero, California, and I've been a dedicated listener since |
| 0:45.9 | year 1. |
| 0:47.2 | My side hustle is a line of wellness planners for moms. |
| 0:50.2 | I have three planners for three different phases of motherhood. |
| 0:53.8 | I originally created versions of these planners to help myself through post-partum depression |
| 0:57.8 | and anxiety, and I hope to offer this kind of support to others as well. |
| 1:02.2 | With one in seven women experiencing post-partum depression, I think these tools add value to |
| 1:06.8 | post-partum care. |
| 1:08.8 | My question is about how to best prioritize my next steps. |
| 1:11.9 | I currently have products, a website, and an essay account. |
... |
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