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A Well-Designed Business® | Interior Design  Business Podcast

1112: Best Of Show: Claire Staszak: Winner of Best Blog Writing by Design Bloggers Conference 2017

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 8 August 2025

⏱️ 61 minutes

🧾️ Download transcript

Summary

Today With Claire Staszak: LuAnn really loves the process of how these designers create blogs to serve as a marketing arm for their business and a lead generator for their design firm. Listen in today to get some really great, actionable tips that you can duplicate. Today we're bringing back Claire Staszak's episode. She won the award at the Conference for the best blog writing of 2017. She is a Chicago-based interior designer who is known for her holistic design process of combining refined aesthetics with wellness principals, as she draws on her years of experience as a Yoga and Meditation Instructor, to gently guide her clients through the process of unearthing and then refining their own, unique style, resulting in a sanctuary which is timeless, rather than trendy. More About Claire Staszak Claire Staszak is a Chicago-based interior designer known for her holistic design process and expertise in designing and restoring homes, infusing them with soul. She has a special affinity for crafting timeless and functional kitchens. Centered by Design was born out of her love of historical architecture, her well-trained eye for interiors, and her passion for personal wellness. Claire studied interior design at the School of the Art Institute of Chicago and holds a Certificate of Kitchen and Bath Design from Harper College. Her work has been featured by Architectural Digest, House Beautiful, Domino, Chicago Tribune, HGTV, LUXE and others. Connect with Claire Staszak Website Instagram Pinterest A Big THANK YOU to Today’s Podcast Sponsor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Design Trade Service⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Inside Voice - Sign Up!⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Kravet⁠⁠⁠⁠⁠⁠ - Don’t forget to use our AWDB10 code for 10% off any Kravet fabric, wallpaper or trim order

Transcript

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0:00.0

Hey, before we get to the show, I want to do a quick shout out and a thank you to Cravet, Inc. for sponsoring the podcast. I want you to know that it's time to discover luxury for less with Cravet Furniture's popular upholstery trio, The Jazz, Porter, and Taylor. Now with improved pricing and faster production times, these stylish frames are available with a six-week

0:23.8

turnaround. Can you imagine furniture in six weeks? Cravitt's exceptional service combined with great

0:29.6

pricing makes them the perfect choice for your next interior design project. Go to cravat.com to learn

0:37.4

more and side up for your design trade account today.

0:52.2

Welcome to a well-designed business.

0:54.6

My name is Luann Nigara, and I'm so glad you found this podcast.

0:58.4

Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up.

1:04.1

So I know and I understand the challenges you face in running your interior design business.

1:10.5

I also know that your talent alone isn't enough to ensure your success.

1:15.5

So on this podcast, we talk about strategies and practical steps to help you grow your business.

1:21.9

But make no mistake about it, we have our share of fun here too, mixed in with those aha

1:26.9

moments that I love so much.

1:29.1

This isn't fluff.

1:30.1

Nobody has time for that.

1:31.8

Whether you are a new interior designer or a season designer, I am here to help you create

1:37.3

and to manage the kind of interior design firm that you dream of.

1:41.2

It's straight talk and it's action.

1:43.4

Are you ready?

1:45.2

Let's get started.

1:52.8

Hi, welcome to a well-designed business. Before we get into today's episode, I want to let you know that we're doing something a little different over the next several months. We're bringing back

1:56.3

the most downloaded, the most talked about episodes from the last nine years of a well-designed business.

2:02.6

These are the episodes that built businesses that sparked aha moments that turned you into an

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