Content builds relationships and relationships convert.

So when you put content out into the world, people say, oh, I like this person, I know this person.

Now I feel like I have a relationship with this person. Pete, that's why you reached out to me. It's because you see me on LinkedIn every day. And so I'm

top of mind to you. And then eventually that relationship converts in some way where they say,

I've got to have this person on my podcast. I've got to hire this person. I've got to promote this

person. I've got to promote this person.

That's Jason Pfeiffer. He's the editor-in-chief of Entrepreneur magazine and an advisor who helps companies adapt to change. He's also my personal favorite person to read across all of LinkedIn.

Jason really knows what it takes to attract and delight in the audience on LinkedIn, so you'll learn

one, why LinkedIn matters even when you're not job hunting. Two, what most get wrong about

personal branding. And three, the trick to getting your post scene on LinkedIn. And if you want a

quick summary write-up of the actionable takeaways Jason shared,

I recommend you sign up for the free Gold Nugget email list found at awesome at your job.com.

I'm Pete McItis.

This is how to be awesome at your job.

And now, here's Jason.

Jason, welcome back.

It is so great to be back.

I got to say, after we did this the first time, I heard from so many of your listeners,

including a woman I went to high school with, which was fun to reconnect after that.

So thank you for having me back.

Oh, wow.

That's cool.

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