My guess is you're working way too hard and there's a great opportunity for you to cut the

amount that you're providing down to your clients and customers and yet create way more

valuable because what they're buying is not the stuff. I'll tell you what they're actually

buying in this episode. Marketing your business is for you, the business owner who has a product, a service, or a message

that you believe in. My name is Stu McLaren, and each week we'll take a behind-the-scenes look

into the real-world marketing tactics and strategies for getting what you have in front of a lot

more people. Thanks for spending some time with me today. Now let's get started.

In a minute, I'm going to share a story of somebody who was going about describing their offer in all the wrong way.

And it wasn't intentional. He didn't know it was, but I want to share it with you because you may be doing the same thing.

Bottom line is this. I want to show you how to work less,

create more value, and help your clients and customers get better results. You interested?

Okay, so here's the backstory. I received a message in our free Facebook group. Now,

you may or may not realize, but we are in the midst of

running an amazing workshop. You can find out all the details by going to tribeworkshop.com.

In fact, my voice is a little hoarse today because I have been sharing with the group and I have

been excitedly, you know, sharing the details of the group and sharing the

stories and it's been an amazing experience. Bottom line is go to tribeworkshop.com to see all the

details, but we also have a free Facebook group where I am in there actively answering questions

specifically helping people launch, grow, and scale their memberships. And there was a question

that came in from a gentleman

by the name of Kevin. Now, Kevin said, he asked the group, he said, what would make you sign up

for a group coaching that is not tied with products or courses or products, just delivering human

...