All right, podcast family, welcome back to another episode of The Hook It Podcast. Today, I'm joined by Jake 100.

Jake 100, if you don't know, is at the spearhead of a movement called Bike Life. And I decided to come into this thing pretty naive because I wanted to learn from Jake about the culture, the community and the

movement that is bike life. I've seen it. I've seen Jake popping up a little bit in various

vlogs and online videos, especially viral videos. So I wanted to learn from Jake. And this episode

didn't disappoint. We get into how Jake got involved in this scene, how he's

become almost a spokesperson for bike life, some of the corporate sponsors he's brought to this

sort of this scene and this movement. And we also get into knife crime. We talk about how it is

empowering young people and keeping them off the streets,

so to speak, and especially the Knives Down, Bites Up campaign that Jake was a part of.

So before we drop into this episode there, I want to say a quick thank you to some of our show

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