111 How to have an authentic personal brand with Allison Walsh
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 24 July 2023
⏱️ 26 minutes
🧾️ Download transcript
Summary
Building an authentic personal brand is a topic I love talking about and it's an ethos I apply in my own business and encourage others to do too.
My guest today is Allison Walsh, a coach and consultant, who helps others build stand-out brands that get to the heart of what makes them unique while sharing their story and skills to connect with their ideal clients.
What You'll Learn In This Episode:
- What makes a great personal brand and why branding goes so much deeper than logos and fonts.
- Allison takes each of her clients on the path of self-discovery to uncover the critical points of their story and personality that are pivotal to their brand, and how this shapes their messaging.
- Why 'purpose' should always be your starting point when it comes to brand building and how to show up as your whole self, not a shiny version you think people want to see.
- How to responsibly share your highs and lows with your followers and how to embrace the vulnerability that comes with having a personal brand.
Resources:
- Download my FREE Launch Strategy Guide
- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent
- Subscribe to my YouTube channel
- Find all of Allison's services and learn more about her work at www.allisonwalshconsulting.com
Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share with you |
| 0:13.9 | the reality of easy, simple business marketing tips to make passive income so that you can start |
| 0:19.5 | making money online. |
| 0:28.8 | Making money online is sponsored by Nicola J Rowley PR, helping entrepreneurs and brands get visible through strategic storytelling. If you're serious about being seen and impacting the lives |
| 0:33.9 | of others, harnessing the power of PR is the best way to grow and scale your business. |
| 0:39.2 | Visit NJRPR.com for more details and read Nicola's bestselling book, The Power of PR. |
| 0:47.5 | Hello, hello and welcome to this week's episode. I'm very excited today because we're going to be |
| 0:53.8 | talking about something |
| 0:54.6 | that I love and I hope that I have been doing well for the past few years. And that is to create |
| 1:02.3 | a personal brand that is real. That isn't one that's just completely curated and, you know, |
| 1:09.3 | putting out their things that you think people want to see |
| 1:12.9 | about you. Because we're all, you know, we're layered, we're nuanced. There's more to us than just |
| 1:18.5 | this pretty picture. And so because of that, I've brought somebody on that is brilliant at |
| 1:24.6 | helping other people with this. So I'm here with Alison Walsh, who is a brand |
| 1:29.1 | business and success coach. And she's all about keeping your personal brand real. So, |
| 1:35.7 | Alison, welcome to the podcast. Oh, Lisa, I am so excited to be here with you. I'm excited too. |
| 1:42.5 | So when you first got into business, was there a thing where |
| 1:46.2 | you kind of went, right, I know what I want to help people with. I want to help people who are online |
| 1:51.8 | have really stand out personal brands. Or did it just come like organically? Totally organically. |
| 2:00.2 | I wish I had that much direction when i got started |
| 2:02.4 | that would have been really nice but no it was the latter there and you know for me |
... |
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