Today With Barb Davids (Small Business Sweet Spot): If you've ever heard me say, “Excellence is a decision,” then you already know I mean it with every fiber of my being. I had the absolute pleasure of sitting down with Barb Davids on her podcast, Small Business Sweet Spot, to talk all about that exact idea—what it takes to build a business with intention, how systems create consistency, and why knowing your mission, vision, and values isn’t optional... It's essential. We got into the nitty-gritty of how I built my businesses, what makes a strong personal brand, and how creative entrepreneurs (like you!) can stand out in a noisy, saturated market. This episode is packed with real stories, tangible strategies, and a whole lot of “tough love wrapped in motivation.” If you’re ready to stop playing small and start showing up as the powerhouse leader your business needs, this episode is for you. 🎧 Listen in, take notes, and as always—decide to be excellent. ⁠Check the Small Business Sweet Spot Podcast!⁠ My favorite snippet from LuAnn in this interview is her Snickers analogy to a distinct business. I'm not even gonna summarize it. You'll have to hear it yourself around the :25 minute mark. In this episode of Small Business Sweet Spot, LuAnn Nigara, a powerhouse in the creative business world, shares her years of entrepreneurial experience as the host of the "A Well-Designed Business" podcast, author of multiple best-selling books, and co-owner of an award-winning window treatment retailer. Our conversation covered what it truly means when LuAnn says "excellence is a decision" and how service-based business owners can stand out in saturated markets. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.