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The Kelly Roach Show

1106. Using Pattern Interrupts to Reignite Sales Conversations with Ghosting Prospects

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5928 Ratings

🗓️ 20 February 2025

⏱️ 18 minutes

🧾️ Download transcript

Summary

Don’t you hate it when you’re having a promising sales conversation with a prospect who immediately ghosts you?

It happens way too often; but today, you’re taking back the power. 

In today’s episode of The Kelly Roach Show, we’re diving into pattern interrupts – simple but powerful strategies that can help you reactivate conversations with prospects who have gone silent.

This episode will teach you why ideal buyers may stop responding (hint: it’s not personal), how to stay top of mind without being pushy, and which proven pattern interrupt messages can get prospects to re-engage. 

If you’ve ever struggled with follow-ups during the sales process, this episode is packed with actionable strategies you can implement today.

 


 

Key Takeaways:

  • Why ideal buyers go silent (and why it’s usually not about you!)

  • How top-performing sales reps stay on a prospect’s radar without being annoying

  • The psychology behind pattern interrupts and why they work

  • Proven pattern interrupt messages you can use to reignite stalled conversations, including:

    • Are you still interested in [desired result]?

    • Hope everything is OK?

    • I've been trying to reach you—I hope everything is OK?

    • We’ve been connected forever, but we’ve never actually connected.

    • Is this still a priority for you?

    • I was just thinking of you.

    • I had to share this [client success story/testimonial].

    • I am here to help when you are ready.

  • Why most sales happen after the 8th+ follow-up (and why today’s sales cycle likely requires even more persistence)

  • How to maintain a non-emotional, professional approach to follow-ups

 


 

Why This Matters:

In today’s market, buyers are doing more research and engaging with brands later in their decision-making process. That means staying top of mind is critical. These pattern interrupts will help you stay in the game without feeling like you’re being pushy or desperate.

If you’ve been moving from lead to lead without successfully converting past prospects, it’s time to refine your follow-up strategy. This episode will give you the tools to reconnect with potential clients and turn more of those stalled conversations into closed deals.

Resources: 

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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less

0:11.4

business and leadership lessons to help you build a sustainable business that scales.

0:17.3

Lead with integrity and create a lasting legacy.

0:21.7

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight-figure entrepreneur.

0:27.7

Let's get started.

0:29.3

Welcome back in today's episode of the Kelly Roach show.

0:32.2

We are going to talk about how to use pattern interrupts to reactivate conversations with prospects that are ghosting you.

0:41.9

So we've all had the experience of being in a fantastic conversation with an ideal client

0:48.6

that we're so excited to get started working with. And the conversation is growing great.

0:53.5

And then all of a sudden silence. working with. And the conversation's going great. And then all the sudden,

0:55.8

silence. They disappear. And we don't know how to pick the conversation back up again.

1:01.6

And maybe you've attempted follow up two or three times. You're not getting a response.

1:06.4

And it's so important, this is such an important conversation because you all want to work with

1:12.1

ideal buyers, right? And the thing about ideal buyers is, one, they're super busy, right? So many

1:19.9

times when they're not responsive to you or when they stop engaging, they've just had other

1:24.9

things come up. And it's not personal and it doesn't mean that

1:28.3

they're no longer interested. It just means other priorities have taken that spot in their

1:33.9

bandwidth or in their mental load and you're not at the top of the list anymore. Right. So

1:39.8

ideal buyers many times are extremely busy and have shifting priorities and focus, you know,

1:47.6

areas all the time, number one. Number two, many times they don't want to interact with your brand

1:53.5

until they're 100% ready to buy. And I think there's a stat on this now. Most people now are

1:59.0

vetting a brand like 85% to 90% before they're willing to

...

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