#1106 - Q&A: How can I inspire a “Must-Have-This” service?
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 11 January 2020
⏱️ 6 minutes
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Summary
This listener from Mexico wants to provide a service for HR professionals. How can he create a “must-have-this” feeling for something that’s not a product?
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
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Transcript
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| 0:00.0 | Ready to take your crypto trading to the next level? |
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| 0:07.1 | Crack and Pro gives you access to advanced charting tools, |
| 0:10.2 | real-time market data, and lightning fast trade execution. |
| 0:13.7 | Plus with an intuitive interface and customizable layout, |
| 0:16.8 | you can tailor your trading experience to suit your needs. |
| 0:19.7 | Join millions of traders who trust Crack and Pro for their crypto trading needs. |
| 0:23.9 | Visit pro.crack and.com to get started today. |
| 0:26.6 | Not investment advice, crypto trading involves risk of loss. |
| 0:30.0 | What is your selling? |
| 0:34.8 | Whatever it is that you're selling, |
| 0:36.4 | if you can change the mindset of your potential customers |
| 0:39.3 | from thinking, oh, that thing is cool, or that looks good, |
| 0:42.8 | to thinking, I must have this right now. |
| 0:45.4 | We kind of sell a lot more. |
| 0:46.5 | We're going to inspire a lot more urgency and action. |
| 0:49.2 | You don't want people to just say your product or service is good. |
| 0:52.0 | You want them to say it's necessary. |
| 0:53.9 | They urgently need it. |
| 0:55.3 | But what does that look like, especially if you're selling something |
| 0:58.2 | that you might think of as boring, |
| 0:59.8 | or just kind of difficult to communicate? |
... |
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