1103: Best Of Show: Kim Dawson: Are You Charging Enough?

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 8 July 2025

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today With Kim Dawson: Are you charging enough to actually turn a profit? In this episode, I sit down with Kim Dawson—business strategist and pricing expert—to tackle the one thing too many entrepreneurs skip: how to create a pricing formula that sets you up for success. If you’ve ever said “I don’t know what I should be making,” or “I have no idea if I can afford to hire,” this episode is your wake-up call. Kim brings her no-nonsense strategy for building a plan that supports both your life and your business. Learn how to define your financial goals, map your income targets, and finally stop guessing your way through pricing. More About Kim Dawson Kim is a lifelong entrepreneur. She has started many businesses of her own, including a local health and fitness studio, and she has also co-founded a software setup. Kim’s experience lies both in locally-focused, service-oriented businesses, and in online product-based businesses. Connect with Kim Dawson⁠ Website A Big THANK YOU to Today’s Podcast Sponsor: ⁠⁠⁠⁠⁠⁠⁠Design Trade Service⁠⁠⁠⁠⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Inside Voice - Sign Up!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Kravet⁠⁠⁠ - Don’t forget to use our AWDB10 code for 10% off any Kravet fabric, wallpaper or trim order Other Shows:⁠⁠⁠⁠⁠⁠⁠⁠ AWDB #1082: What Would Lu Do?: The Big Shift: What’s Changing on A Well-Designed Business and Why Krista Coupar #60 Kim Merlitti #361 and #442 Alinda Morris #429 Cheryl Clendenon #482 Michele Williams #395 Kae Whitaker #114

Transcript

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0:00.0	Hey, before we get to the show, I want to do a quick shout out and a thank you to Cravet, Inc. for sponsoring the podcast. I want you to know that it's time to discover luxury for less with Cravet Furniture's popular upholstery trio, The Jazz, Porter, and Taylor. Now with improved pricing and faster production times, these stylish frames are available with a six-week
0:23.8	turnaround. Can you imagine furniture in six weeks? Cravitt's exceptional service combined with great
0:29.6	pricing makes them the perfect choice for your next interior design project. Go to cravat.com to learn
0:37.4	more and side up for your design trade account today.
0:52.2	Welcome to a well-designed business.
0:54.5	My name is Luann Nigara, and I'm so glad you found this podcast.
0:58.4	Together with my husband Vince and our partner, Bill, we have grown our company Windowworks from the ground up.
1:04.0	So I know and I understand the challenges you face in running your interior design business.
1:10.4	I also know that your talent alone isn't enough to ensure your success.
1:15.4	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:21.8	But make no mistake about it, we have our share of fun here too, mixed in with those aha moments that I love so much.
1:29.0	This isn't fluff.
1:30.0	Nobody has time for that.
1:31.7	Whether you are a new interior designer or a season designer, I am here to help you create
1:37.2	and to manage the kind of interior design firm that you dream of.
1:41.2	It's straight talk and it's action.
1:43.3	Are you ready?
1:45.2	Let's get started.
1:52.6	Hi, welcome to a well-designed business. Before we get into today's episode, I want to let you know that we're doing something a little different over the next several months. We're bringing back
1:56.1	the most downloaded, the most talked about episodes from the last nine years of a well-designed business.
2:02.4	These are the episodes that built businesses that sparked aha moments that turned you
2:08.4	into an action taker. Now, if you're wondering why we're revisiting these episodes and what's
	...

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