What if the secret to scaling your digital business wasn’t about doing more, but about doing less—and doing it smarter?

In this episode, I’m sharing the real, behind-the-scenes story of how my most recent launch exceeded expectations—including a major increase in earnings per lead—and the unexpected mindset shifts and strategies that made it all possible.

I’m joined by my dear friend and digital business strategist Jenni Finley, and together we unpack the power of aligning your business with ease, intuition, and purpose. We talk about what it means to grow a business without burnout, how reconnecting with my longtime mentor James Wedmore influenced my approach, and why data and metrics don’t have to clash with feminine principles.

We also explore the intersection of entrepreneurship and motherhood, the surprising value of coaching in scaling my business, and how honoring your energy can actually create better results.

If you’re building a business that supports your life—not the other way around—you’ll walk away from this episode with both inspiration and grounded, actionable insights.
Plus, I’ll tell you how you can access James Wedmore’s powerful free training for digital entrepreneurs, which is truly one of the most game-changing resources I’ve ever used.

Let’s stop doing more just for the sake of it—and start doing what actually works.

“The beauty of entrepreneurship is that it’s about aligning with your unique magic and delivering it to the world.” –Jenni Finley

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

00:29 Interview with Jennifer Finley
01:43 Business by Design Case Study
02:55 Personal Stories and Entrepreneurial Insights
03:46 Balancing Motherhood and Entrepreneurship
04:42 Kate Northrup’s Background and Books
11:33 Kate’s Digital Journey
14:29 Launching the Money Love Course
19:59 Navigating Business Challenges
21:43 The Role of Dashboards in Business
26:13 Launch Enhancements
37:05 High-Touch Engagement Strategies
39:46 Tracking Earnings Per Lead
43:49 Continuous Improvement in Business
46:47 Rise of the Digital CEO Training

🎧 Podcast Promo: The Rise of the Digital CEO is HERE!

If you’re ready to sell more digital products with greater ease—and stop feeling like you’re doing all the things with minimal results—then this is your moment. I’m so excited to invite you to my favorite free online business training of the year: The Rise of the Digital CEO.

Led by my friend (and recent unofficial launch coach!) James Wedmore, this training is packed with the exact strategies and step-by-step processes that helped us increase our 2024 launch revenue by 63%—without working longer hours or hustling harder.

In this 3-part training series, you’ll learn how to:

• Break through your financial goals with a repeatable strategy
• Craft irresistible offers that attract your dream clients
• Understand and leverage key metrics (like Earnings Per Lead!) to grow without burnout
• Create money on demand with a 6-step process that actually works
• Align your strategy with your inner guidance so your business feels as good as it performs

James blends soul and strategy in a way that’s rare and incredibly effective. He’s the real deal, and he’s built a $12M/year business while surfing every day and staying deeply connected to his purpose.

This free training only happens once a year and is truly the most valuable I’ve ever attended in my 15+ years in the online business world.

🎟 Reserve your seat now at katenorthrup.com/rise.
📅 It starts May 29, 2025—don’t miss it.