#110 - How to Utilize Influencer Marketing to Grow Your Brand
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 6 January 2022
⏱️ 36 minutes
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Summary
Marketing can be a huge mountain to climb when starting a new business, in this episode I explain how you can best utilize micro-influencers to help you build your brand in the online space!
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Transcript
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| 0:00.0 | There's accounts out there that are, you know, will just post like memes or they'll just post infographics and they might have 1.1 million followers, but you can get a post for like 200 bucks. |
| 0:11.3 | So relatively super duper cheap. If you were to reach out to a like a human being influencer with a million followers, they'd charge you, gosh, man, they'd probably charge you |
| 0:21.2 | five to $10,000 for a post. |
| 0:23.5 | But the moral of the story there is you get what you pay for. |
| 0:33.0 | What's up, guys? |
| 0:33.9 | You're listening to another episode of Selling on Amazon with Andy Isam. |
| 0:38.7 | In this episode, we're going to talk about how to utilize influencer marketing to grow your brand. |
| 0:44.8 | Shout out to Daryl Reese, one of my Instagram followers and podcast listeners for the recommendation for this episode. |
| 0:51.1 | Thank you so much, Daryl, for sending me a DM recommending this episode. |
| 0:55.2 | I think this is going to be really useful and beneficial. Hopefully it's beneficial for you listening |
| 0:58.9 | because I think influencer marketing can be extremely powerful when done properly. That's the key. |
| 1:06.8 | You want to be able to do it right the first time so you don't waste product or even waste |
| 1:12.3 | money paying influencers to promote your product. So in this episode, we're going to go over |
| 1:17.3 | what is influencer marketing first of all. And then we're going to talk about how to go about it, |
| 1:20.9 | like some best practices. I have spent a lot of money on influencer marketing over the years, |
| 1:26.9 | not just for Amazon, but for my own personal |
| 1:29.2 | businesses over the years. So I've made many, many mistakes with influencer marketing, |
| 1:34.3 | but I've also had some successes as well. So I'm going to share some thoughts and ideas to hopefully |
| 1:38.6 | help you with your influencer marketing campaigns. Yesterday, actually, I was talking, as of recording this episode, yesterday, |
| 1:46.6 | I was talking to my coaching students on my live weekly Zoom call, and we were talking about |
| 1:52.2 | the marketplace year in review. This was an article that came out by Marketplace Polls. We spent |
| 1:58.3 | about 20 minutes talking about it on our Zoom call, kind of talking about |
... |
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