#11 Special Episode: The Digital Revolution with Burk Buechler of TEKsystems
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 17 April 2019
⏱️ 21 minutes
🧾️ Download transcript
Summary
This special episode is generously brought to you by TEKSystems.
After decades of struggling to fully understand consumers, they now hold the key to complete enlightenment: customer data. Armed with smartphones, tablets and laptops, many consumers relinquish their personal data so that brands can provide them with unique, personalized experiences. Many brands have already figured out the digital customer experience.
They brilliantly convert consumer insight into content and stylized offers that fit customers’ needs, in real time. But their success didn’t come after waving a magic wand. They first figured out how to make sense of all their customer data by aligning their processes with technology. This foundational work included putting the right people in charge, forming customer personas, creating relevant KPIs and figuring out which content management system and other technologies best integrate with all of that.
Join TEKsystems Managing Director of Digital Solutions Burk Buechler for this special episode.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the |
| 0:05.6 | Agile. World. |
| 0:07.0 | Hi, my name is Greg Kilstrom and I'm the host of the Agile World Podcast. |
| 0:15.0 | I'm excited to introduce this special episode brought to you by Tech Systems. |
| 0:19.0 | Today we're going to talk about a very important topic, the digital customer experience, and how organizations can use |
| 0:25.0 | tools like content management systems and personalization to better connect with their audiences. |
| 0:30.9 | So with that, I'd like to welcome Burke Beekler, managing director of digital solutions at |
| 0:35.4 | Tech Systems to the show. |
| 0:37.2 | Burke, tell me a little bit about tech systems and what you do there. |
| 0:41.1 | Hey, thanks, Greg, and thanks for letting me be on the show. |
| 0:44.6 | I love the show and a big fan of the work you're doing in this space. |
| 0:50.1 | So I lead the digital practice for Tech Systems Global Services, which is the digital and |
| 0:55.0 | creative arm of one in North America's largest services firms. |
| 1:00.6 | We serve most of the Fortune 500 and Greg our customers in digital are heads of marketing and creative, |
| 1:08.0 | lines of business and experience executives who are really interested in getting a better return on their digital investments. |
| 1:16.0 | They may be disillusioned with a previous partner or just really looking for a trusted advisor. |
| 1:22.0 | And I'm based in Austin, Texas, a city I love dearly. |
| 1:26.0 | And so, you know, today we're gonna we're gonna touch on a lot of different aspects of this customer experience that you mentioned. |
| 1:32.0 | So let's you know, let's just start with a question. of this |
| 1:33.4 | customer experience that you mentioned. So let's you know, let's just start with a question here. Why do you think there is such a focus on on |
| 1:37.8 | CX? You know, I know it's it's hard to you know read a blog or an article or anything without kind of seeing this mention. |
| 1:46.7 | You know, so what do you what do you think got us here and how do brands keep up? |
... |
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