11: Masami Sato | Creating Impact Through Buy-One-Give-One Business Models

Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration

Corinna Bellizzi

Personal Journals, Earth Sciences, Society & Culture, Documentary, Science

5 • 1.3K Ratings

🗓️ 7 April 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Show Notes:In this episode, Corinna Bellizzi connects with Masami Sato, founder of B1G1 (Buy One, Give One) a not-for-profit organization that matches companies of all sizes with NGO’s they’ve vetted, developing programs that give 100% of the allocated funds to the charity in question. They talk about Masami’s life journey, and how as she traveled the world, she noticed the inequities in different countries, and how those with so little to give often gave the most. This left an indelible mark in her perspective, especially as she became a mom, and resulted in her founding B1G1 in 2007 to propel more positive action into the world. Today, this novel organization serves over 3,000 companies around the globe from high-end New York City restaurants to your favorite local business.

About Our Guest - Masami Sato:Masami has authored four books including, ‘JOY - The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’. Masami’s career has followed her diverse talent and skills having been a teacher, translator, natural food chef and farmer, author, award-winning entrepreneur and mother of two teenagers. She is a two-time TEDx speaker and is frequently invited to international events, podcasts and interviews.

Guest WebsitesCompany website: https://www.b1g1.com/ The Power of Small Ted Talk: https://www.youtube.com/watch?v=L1-UhN-ji2E Masami Sato Speaker Reel: https://www.youtube.com/watch?v=-2dFPtUbh-Y

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Transcript

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0:00.0	Welcome to Care More Be Better, a podcast for people like you who care about the social impact of conscious companies and everyday heroes.
0:09.7	Hear inspiring stories from those who put people in planet before profit and personal gain.
0:15.2	You'll learn how you can make a difference, vote with your dollars, and get involved today.
0:20.1	Here's your host, Karna belizzi hello fellow do
0:26.0	do-goaters and friends I'm your host korena belizzi an activist and cause marketer who's passionate
0:30.8	about social impact and sustainability in this episode we are going to talk about building
0:35.8	businesses that give back from pay-it-forward
0:38.3	companies that donate a portion of their profits to a cause, to those like Bomba's socks that
0:44.0	follow a buy one, give one, product as a cause perspective.
0:47.7	To guide us on this journey, I am joined by Masami Sato.
0:51.7	Masami was born in Japan and has become a citizen of the world. As she's
0:56.2	traveled the globe, she became deeply concerned with the inequalities and social challenges
1:01.2	so many people faced. By taking a completely new look at the power of giving, she founded
1:07.2	B1G1, which stands for Buy One Give One in 2007.
1:12.6	She has authored four books including joy, the gift of acceptance, trust, and love,
1:18.5	giving business, and better business, better life, better world.
1:23.4	Masami's career has followed her diverse talents and skills, having been a teacher, a translator, a natural food chef, and farmer, author, and award-winning entrepreneur, as well as a mother of two teenagers.
1:35.8	She is a two-time TEDx speaker and frequently invited to international events.
1:41.6	Masami, welcome to the show.
1:43.3	Thank you so much, Corina.
1:45.0	Thank you for having me.
1:46.0	I'd like to first talk about the experiences you had that led you to want to create B1G1.
	...

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