Kmart in America as a big retailer said no to enough things that allowed Walmart to pass it.

IBM said no to enough things that led Microsoft to happen.

And Microsoft said no to enough things that let Google happen.

And Google said no to enough things that let Facebook happen.

And on, and on, and on, and on.

Attention is the number one asset.

What does patients mean to you in a business context?

When I think about patients, it makes me smile because it's probably the favorite thing that I talk about to me nowadays because it drives people crazy,

especially people that are ambitious and on fire, and they associate so much with me because I'm plenty

ambitious and plenty on fire, and when I throw out patients, like, wait a minute, you're going off-Q,

like this doesn't sound like you, Gary I'm like that's because you don't realize

that there's a different word in the dictionary for patience and complacency.

Patience is not complacency.

Patience is not complacency.

Patience is probably one of the most important ingredients

in building something meaningful.

Back to building brand, back to other things that I care about like parenting.

If patience is not one of your partners, you're dead.

You're too short term, you're gonna deviate from the plan,

and you're probably gonna make a misstep.

And more importantly, what really drives me crazy about patients

is that most people don't have it,

...