What's up party people? I'm Marie Forlejo and for the last 20 years I've helped

millions of people transform their businesses and lives. If you're ready to make the

difference you were born to make, get ready because this is the Marie

Forelleo Podcast.

Have you ever wondered why some pieces of content go viral and others not so much.

If you thought it was about massive creativity or just dumb luck,

think again.

Because my guest today is going to show you

a scientific formula for making your ideas and your products spread like wildfire.

Jonah Berger is the New York Times best-selling author of Contagious Why Things Catch On.

He's received awards for both scholarship and teaching, including being named Warton's

Iron Professor in recognition of awesome faculty research. He received his PhD from the Stanford

Graduate School of Business.

Jonah has published dozens of articles in top tier academic journals

and popular accounts of his work have appeared in the New York Times,

the Wall Street Journal, The Washington Post, Science,

Harvard Business Review, Wired, Business Week, and Fast Company.

Jonah, thank you so much for being on Marie TV.

Thank you so much for having me.

Okay, I gotta ask, before we get into like all the good stuff of Contagious, what does being the

Iron Prof really mean? Do you have like big guns?

Every day, at the gym, morning till night.

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