Hey, what's up everybody? This is Russell Brunson. Welcome to the Marketing Secrets podcast. So excited to have you us here tonight. I've got something really fun. I want to share with you.

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets.

How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answers.

My name is Russell Brunson and welcome to marketing secrets.

All right, so, I'm actually the best way to kind of pre-set this up.

But I want to share this with you because I think this is why a lot of people struggle.

In fact, looking backwards now, it's always easier to look hindsight, right?

But looking backwards, I think this is one of the reason why I struggled for so long,

probably almost a decade.

And the reason why is because I was trying, I was trying to do the right things, right?

I was trying to figure out how to provide value for my customers.

And so I was learning all sorts

of things right and so as I was learning everything I was like trying to teach these things

try to share things uh which is good I think a lot of times um people like us who are creators and

who like to give and serve like this just kind of our nature to do that right um and uh so i don't

think it was bad uh necessarily but what happens i started becoming like um a jack of all trades

and a master of none right um i remember that uh when i first started getting to the internet

marketing business and teaching stuff um and i looked around the marketplace at the time and there were people that all

were specifically good at one thing, right?

Like Jeff Walker was good at product launches and Frank Kerr was good at mass control.

And they had all these different people on this.

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