What is up, everybody? Mark on the mic, Mr. Ryan Muckin-Hern, to my right, and across from me,

I have Luke and Shane from our product development team. Guys, I've got good news and I've got bad news.

I'll start with the bad news first. I'm just coming fresh off in archery elk hunt,

and I was not triumphant. But I i tell you what you guys were with the development

of the new triumph three to nine by 40 and the triumph 850 range finder guys this is a new product

alert cue the electric guitar sounds i wonder if we can get that i bet i bet m c ryan could get those in

guys this is exciting again once again i'm blown away with the uh the value proposition here

i'm just gonna you know oftentimes we kind of bury the lead a little bit with the price i'm just

going to go right into it. These are both retailing for

99, 99, and when you look through them, when you use them, it's just incredibly impressive what we're

able to do and give a customer for that price point. Yeah, I mean, I think this really stems from

like our other product lines that we've had for a long time.

Like, you know, we have Crossfire Range Finder and Rifle Scopes. And I think it's just kind of a natural transition to get something more for, you know, the guy. I know, I know at least for the Rifle scope, we're kind of marking this as like, it's for Deer Camp, right? So it might be the guy that you're only shooting a couple times of year.

You're siding in your rifle the week before, the night before opener. as like, it's for deer camp, right? So it might be the guy that you're only shooting a couple times of year.

You're siding in your rifle the week before, the night before opener, like some of us. Yeah, exactly. And then you're mounting it up, taking the range finder out in the woods with you. And just, you know, something for that person that is maybe not spending a lot of time at the range, but really wants a quality product that they can use and that they can trust when the time matters.

Was that kind of the why behind the development was like taking that customer and saying, let's give that person something like this? Yeah, I don't know. Did we do a podcast on the Triumph 10 by 42? We did. We did. Yeah. So, I mean, it really We saw how, like, how great that performed for the price point. It punches way above its weight class. And we decided, this is such a hit. Like, we need to give the customers more products in the Triumph lineup so they can get out there and get hunting right away. The one thing that I would say, and I don't want to, you know, I guess challenge you on like,

oh, the guy's going to go out for a couple times a year, but I'm going to. Because they're good,

super solid optics. To me, it's more like, hey, if this fits your budget, dude, get these products.

You can depend on them. You can rely on them. They're going to do what you need them to do. And you're going to be able to do some pretty serious work. I mean, I always go back to, you know, when I was coos deer hunting and hunting with a guy, he had a set of crossfire. I think they were 12s. and you're like oh well that's kind of like at the time that was our entry point into the

the bino market with a guy he had a set of crossfire. I think they were 12s. And you're like, oh, well, that's kind of like at the time that was our entry point into the

the bino market.

And he's, bing, bing, bing, bing, bing, bing, bing, you know, but that was his budget. I mean, he was finding coos deer, like, with reckless abandon. and so I guess where I'm going with that is like these will get the job job done. And if they fit your budget, then go for it.

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