1099. What Consumers Will Actually Pay For in 2026: The 5 Key Market Trends Driving Growth
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 22 December 2025
⏱️ 36 minutes
🧾️ Download transcript
Summary
The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why).
In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going.
This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth.
If you want to scale without burnout, stop chasing trends, and position your business to thrive in the next era, this episode will give you the clarity and direction you need.
TIMESTAMPS:
00:00 – 02:20: Why understanding consumer behavior is the real competitive advantage in 2026
02:20 – 06:55: How subscriptions can attract high-ticket buyers when done right
06:55 – 12:10: How ease of use impacts retention, utilization, and upsells (and, what most businesses are getting wrong about automation).
12:10 – 17:35: How paid communities create faster results and deeper trust... and what's resurging in the new year
17:35 – 23:10: Why personal brand will dominate in 2026
23:10 – 29:40: How personalization increases conversion and lifetime value
29:40 – 34:20: Building systems your team can actually run with The Virtual Business School
RESOURCES:
- Join The Virtual Business School and master predictable sales in 2026: www.go.virtualbusinessschool.com/joinvbs
-
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial
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Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
- Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/
Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less |
| 0:11.4 | business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.2 | Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and |
| 0:23.8 | Fortune 500 executive turned eight figure entrepreneur. Let's get started. The top five |
| 0:31.7 | consumer trends that are going to give you the competitive advantage in growing your business in |
| 0:37.3 | 2026 and beyond. Welcome |
| 0:39.4 | everyone. My name is Kelly Roach. I specialize in helping entrepreneurs build multiple seven and |
| 0:43.9 | eight figure businesses in the online space with systems for sales, marketing, and people |
| 0:49.9 | so that you can achieve your goals and dreams without sacrificing the most secret parts of life, |
| 0:55.7 | our faith, our family, our fitness, our freedom, our fun. So if you want to achieve your next |
| 1:00.6 | big breakthrough in business, you want to strive for a multi-seven or eight-figure year next year. |
| 1:05.2 | We are going to dive in and we're going to give you that competitive advantage that you're |
| 1:09.6 | all looking for for 2026. |
| 1:12.1 | And I'm going to share with you how we very intentionally build each of these things into what we are doing inside the virtual business school. |
| 1:22.4 | And what we do inside the virtual business school is we help entrepreneurs like you put systems for daily |
| 1:28.5 | sales in place in your business to kill the feast or famine cycle forever and to make sales |
| 1:34.3 | predictable and profitable and to make your business fun again. Now, the first thing that I should |
| 1:40.7 | clarify is we don't teach trends or hacks that are shortcuts or things that are |
| 1:48.2 | going to come and go. We instead teach how to identify consumer trends so that you can match the |
| 1:56.5 | operating reality of the market, swim with the tide of how people are making buying decisions, |
| 2:01.5 | and have a competitive advantage in your business. So the trends that we're talking about are not new |
| 2:06.3 | Instagram hacks or AI tips that you're going to use that are probably going to change by the time |
... |
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