1096. Mastering Sales Growth and Personal Cash Flow with Yinka Ewuola

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 16 January 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Building wealth and increasing sales require more than a mindset shift -- it all comes down to strategy, energetics, and business thinking.

In this episode, Kelly Roach is joined by Yinka Ewuola to uncover the critical strategies behind cash flow mastery and financial empowerment in business. Together, they discuss the holistic approach needed to create a sustainable and thriving business that generates wealth and impact. Yinka shares actionable insights on instilling effective habits, embracing transparency, and reframing the conversation around sales and cash flow.

Key Takeaways:

The "Cash Flow Power Hour": Yinka emphasizes the importance of daily focus on cash flow, linking financial habits to business stability.
Sales as Service: Redefining sales as an act of love and service, fostering a mindset that views selling as essential to delivering value.
The Fallacy of Outgrowing Cash Flow Problems: Highlighting how businesses, regardless of size, must consistently address cash flow to avoid scaling financial issues.
Revenue vs. Profit: Exploring why revenue alone doesn’t tell the whole story and how profit and cash flow paint a clearer picture of business health.
Courageous Leadership: Advocating for open conversations about money within teams to drive alignment and transparency.
Entrepreneurial Poverty: Addressing the mindset shifts needed to avoid overwork and underpayment in entrepreneurial ventures.
Cash Flow Approach: The importance of tracking not just revenue and profit but also the timing of cash inflows and outflows.
Partnership with Accountants: How to transition from being directed by accountants to engaging in a collaborative relationship.

Timestamps:

[00:03:15] The link between mindset and financial habits
[00:19:24] Installing cash flow habits in business operations
[00:20:59] Debunking the "selling without selling" myth
[00:22:14] Addressing gender biases in sales perceptions
[00:23:14] Avoiding cash flow issues in large and small businesses
[00:26:12] Reframing cash as responsibility and innovation
[00:27:47] Building wealth through strategic business practices
[00:28:14] The pillars of a cash flow approach: Strategy, mindset, and partnership

Resources and Links

Connect with Yinka Ewuola: LINKEDIN | INSTAGRAM

Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less
0:11.4	business and leadership lessons to help you build a sustainable business that scales.
0:17.3	Lead with integrity and create a lasting legacy.
0:21.7	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight-figure entrepreneur.
0:27.7	Let's get started.
0:29.1	Welcome back.
0:29.8	This is the Kelly Roach show.
0:30.9	And today we're digging into a topic you need to hear about, and that is no cash flow, no business.
0:39.6	And my special guest today is Yinka, I Wu, Worla. And she is a client of mine. I get to work with her inside
0:45.4	Kairos mentorship in the virtual business school. How lucky am I? And she is going to help all
0:52.4	of you business owners that listen to this show every single week, straighten out your money situation so you can make your dreams come true.
0:59.7	So, Yinka, why don't you start by telling everyone a little bit about your origin story and kind of how you landed in this type of work to begin with?
1:09.9	Amazing. Kelly, first of all, thank you so much for having me.
1:12.4	I am so excited to be on the Kelly Roach Show.
1:15.5	And hi, everyone.
1:16.6	As Kelly said, my name is Yinka Ewal.
1:18.9	And I'm a business strategist.
1:20.8	That's what I say I am, first of all.
1:22.8	But what I am even more passionately is I'm about the cash flow. So I, you know, whether it's a
1:30.0	cash flow, activation, acceleration, a specialist. That is the work that I do because cash is
1:37.7	the air of a business. And in terms of my origin story, the reason why this came about and I came
1:43.7	into this work was because I came into this work
	...

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