This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to 2.7 million.

I had no money when I started the company.

It was $160 million, which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over 5 million downloads in a very short amount of time, major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone. My guest today is Chris Ingram Brooke. He's the founder and CEO of a company called PubOcean, a venture-back

technology company that helps digital publishing become profitable. His mission is to provide publishers

with a toolkit to automate and simplify audience development and ad operations, ultimately

creating better content and building more sustainable companies. Chris, are you ready to take us to the top?

I am indeed. Thanks very much for having it. All right. So everyone hates ads because they're fake and they're sensational everything.

Is everyone going to start using you instead?

Well, so advertising isn't necessary part of the ecosystem of funding content, right?

So we can't get away from using advertising as a mechanism to fund content because there's no viable alternative.

So what we have to do is we actually have to think of ads as part of the solution.

And how do we actually make ads better regardless of whether we use our company or somebody else's company.

All right.

Tell me about the company.

How do you make money and what's your business model?

...