#109 Marketing Agencies and Agility w/ Tim Weinheimer, Hahn Public

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 1 December 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about how to maintain agility as a marketing agency. I know firsthand how volatile the world of marketing and public relations can be. When you take the last 12 years alone, we’ve seen the 2008-9 financial crisis, the rebuilding of the economy alongside the growth of social media and digital advertising as more sophisticated channels, the evolution of big data into something that businesses of all sizes can leverage for marketing and business insights, and now the most recent financial crisis due to COVID-19. Amidst that, marketing and sales can’t simply stop, so the role of the agency has always been vital, but its role has certainly evolved over time, and will continue to evolve. To help me discuss this topic, I’d like to welcome Tim Weinheimer, Principal, President, and Managing Partner of Hahn Public.

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0:00.0	Hi, this is Greg Keltstrom. Welcome to the Agile World Podcast, where we discuss customer
0:06.3	experience, employee experience, and transformation in an Agile age. The Agile World Podcast is
0:13.1	brought to you by TechSystems, an industry leader in full-stack technology services, talent
0:18.6	services, and real-world application. For more information, go to techsystems.com.
0:24.9	To read more about the topics discussed on this show, you can go to my website at the
0:28.6	Agile.world and read my latest articles or get a copy of my latest book, the Center
0:33.6	of Experience, a blueprint for creating an experienced led organization, now available on Amazon
0:39.5	and other retailers.
0:43.2	My name is Greg Keltstrom, and I'm the CEO and co-founder of CareerGeek and the host
0:47.2	of the Agile World Podcast. Today we're going to talk about how to maintain agility as
0:51.6	a marketing agency. I know firsthand how volatile the world of marketing and public relations
0:57.1	can be. When you take the last 12 years alone, we've seen the 2008-09 financial crisis,
1:04.5	the rebuilding of the economy alongside the growth of social media and digital advertising
1:08.9	as more sophisticated channels, the evolution of big data into something that businesses
1:13.8	of all sizes can leverage for marketing and business insights, and now the most recent
1:18.2	financial crisis due to COVID-19. Amidst that, marketing and sales can't simply stop,
1:24.1	so the role of the agency has always been vital, but its role has certainly evolved over
1:27.9	time and will continue to evolve. Tell me, discuss this topic, I'd like to welcome Tim
1:32.4	Weinheimer, who I first met when he and I were on the board of the American Advertising
1:36.2	Federation DC chapter together. First, why don't you tell me a little bit about your
1:41.1	background and what you do at Han Public?
1:43.3	Hey Greg, you bet it's terrific to be on the Agile World with you today. I've been
	...

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