Welcome to Build Your Tribe with your host, Shalene Johnson.

If you're trying to build your business, there is no better way to do it, duh, than social

media.

But it's a little confusing and distracting, and I know that many of us wonder, like, with

the heck, should I be spending more time on Facebook?

And now there's this new periscope, and, but there's Twitter, and some people are really

killing it on Twitter.

Then now I hear people talking about Facebook ads and YouTube ads, and which should I be spending

my time developing?

And so as I was just killing it on Instagram, so I feel like maybe I should go back to Instagram.

And I've done a few broadcasts on Periscope, and it didn't go so well.

And so then I did a few live broadcasts on YouTube, and, well, that was just okay.

And then I did some live broadcasts on Facebook.

So it gets really confusing, like, which platform should you be on?

And what's the best use of your time?

That's specifically what I'm going to address for you tonight.

I'm going to give you some simple questions to help you answer that for yourself at this

juncture.

And I think it's really important to say at this juncture, because all social media platforms

evolve, and so too does your business.

About a year ago, I was not using Twitter at all, like zero.

I was doing Hoot Suite scheduled post, but it was not the way to reach me.

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