#109: Gayle Troberman, iHeartMedia President and CMO – Fight for big ideas

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 17 November 2022

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

You know, for us leaders, there’s just nothing quite as exciting as a good idea. But for a lot of leaders, what comes next is a real struggle. They’ve got a good idea, but they don’t know how to build traction for it and give it the buy-in it deserves. That’s why I’m excited for you to hear from Gayle Troberman today. She’s the President and Chief Marketing Officer of iHeartMedia. They’ve got eight hundred and fifty broadcast stations putting music, news, and podcasts in the ears of 90% of Americans. For Gayle, that means a whole lotta opportunities to find great ideas. And boy, she’s doing just that. She is a vibrant, creative leader – but she doesn’t just have good ideas. She knows how to elicit those ideas from her team. And she knows how to make sure they actually get traction and become reality. If you want to see how to fight for big ideas, then keep listening, because here is my conversation with my good friend – and soon to be yours – Gayle Troberman. Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0	Welcome to How Leaders Lead, where every week you get to listen in while I interview some of the very best leaders in the world.
0:10.2	I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader.
0:17.9	That's what this podcast is all about. You know, for us leaders, there's just
0:22.7	nothing quite as exciting as a good idea. You see all that potential. You just get so excited
0:29.4	about the creativity. And I mean, as a leader, it just gives you a rush. But for a lot of leaders,
0:36.3	what comes next is a real struggle. They've got this really
0:39.9	good idea, but they don't know how to build traction for it and give it the buy-end that it
0:45.1	deserves. That's why I'm excited for you to hear from Gail Troberman today. She's the president
0:51.3	and chief marketing officer of iHeartMedia.
1:03.2	They've got 850 broadcast stations putting music, news, and podcasts in the ears of 90% of Americans.
1:05.1	90%. So for Gail, that means a great idea can have a whole lot of impact. And boy, is she attacking big ideas.
1:14.9	She's a vibrant, creative leader, but she doesn't just have good ideas. She knows how to elicit
1:20.8	those ideas from her team. And she knows how to make sure they actually get traction and become
1:26.6	reality. If you want to learn how to fight for big actually get traction and become reality.
1:27.7	If you want to learn how to fight for big ideas, then keep listening because here's my
1:31.7	conversation with my good friend and soon to be yours, Gail Troberman.
1:42.3	Tell us a little bit about I-Heart media and the scope of your business.
1:47.0	Sure. I-Heart at its core is right now 850 broadcast radio stations, live on air, unscripted, real humans, open mics, having a conversation with nine out of 10 Americans
2:04.0	every month. That's the core of our business and it fuels all the other pieces of our business
2:09.7	that we've built. We're the number one podcast network, the most titles, the most downloads,
2:14.5	the most listens, the most creators built on our broadcast radio reach and
2:19.7	scale. We connect artists and fans and brands at massive scale every day to have really human
	...

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