Hi listeners, it's Reed. If you've ever felt stuck, if you can't get out of a rut or

over a hurdle, well, you're in good company. Every entrepreneur I've spoken to on Master's

scale has faced that moment at some point in their career. And so have most of the world's

greatest artists and creators. In fact, anyone who has ever tried to bring a bold, new

vision of life can probably relate. That's why I want to recommend another podcast that

will help you break out of the mold and cultivate a creative mindset. It's called Spark and Fire,

and it's produced by the same award-winning team that's behind Master's scale. Spark and Fire

is designed to fuel your creativity and innovation with epic stories and memorable takeaways from

creators at the top of their game. So take a quick moment right now to search for Spark and Fire

in your podcast player and follow the show. I've gotten a sneak peek in the some of their

upcoming episodes and trust me, you won't want to miss what's in store.

Welcome to part two of my conversation about refounding with Bill Ford, a Ford Motor Company.

If you missed part one, go back and listen. It's in your Master's scale feed.

Previously, Bill shared with us how leaders or anyone can find ways to refound an organization

from the inside. It's a mission that touches everything from company culture to new products.

So we'll start today's show with a look at one product that recently enjoyed a refresh of its own.

The night that the reservation's launched, you could track your dealerships as the reservations

were coming in. And I mean, through the night we were just getting reservation,

a reservation, a reservation. The phones were also ringing all the time with questions like,

when can I get it? When can I come in and see one? How do I drive on?

That's Eddie Hall III. He's a partner and chief operating officer for the hall automotive

group of greater Detroit. He's been with the family business for over a decade. But even he

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