#109 Adi Dassler (Adidas)

Founders

David Senra

History, Entrepreneurship, Business, Technology

4.8 • 2.4K Ratings

🗓️ 3 February 2020

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

What I learned from reading Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports by Barbara Smit. ---- This story begins at a time in history when money and sports were still two separate worlds [0:01] A family business struggling to survive / drafted into WWI / Adi Dassler’s EXTREME resourcefulness and personality / [3:15] Early distribution and marketing of sports shoes [10:06] The Dassler Brothers were opposites: Adi was the quiet craftsman with soul in the game. Rudolf was ostentatious and loud. [12:46] The chronicle and biography of Adi Dassler: A story about someone obsessed with making high quality products [14:00] Was Adi Dassler a Nazi? / My experience with the totalitarianism of the Castro regime / tearing up thinking of having to risk the lives of your children [24:30] Adi Dassler reminds me of Henry Royce [29:30] The difficulties of building a business during World War II [32:15] Adi starting over at the age of 46 / How the Adidas stripes came about [38:15] Athletes start requesting bribes to wear Adidas / How the payoffs happened [46:00] Breaking into a new market was a slow, labor intensive process [50:45] While Adidas and Puma are distracted fighting each other, opportunity opens up for Phil Knight and Nike / pursue your crazy idea / famous last words: “it’s just a toy”, “jogging isn’t a real sport”, “Nike is not a threat because we have more demand than we could service” [55:05] If you have a business that makes you miserable, somewhere along the line you lost the plot. [1:06:45] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

Transcript

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0:00.0	All the way back in 2019 I received a message that changed the direction of this podcast forever.
0:04.6	It was from Tristan who is one of the co-founders of Reed Wise.
0:08.0	He said, hey, I love the podcast and he told me about the Reed Wise product.
0:12.4	I responded, thanks Tristan, love the idea behind Reed Wise. and he told me about the Reed-Wise product.
0:12.5	I responded, thanks Tristan, love the idea behind Reed-Wise,
0:15.2	I will definitely check it out.
0:16.3	I had no idea that I would become a super user of his product.
0:20.8	And so over the years, I've added my highlights and notes for over 300
0:23.7	books I have over 20,000 highlights and notes for the books that I read for the
0:28.3	podcast and because I can search every single thing I've ever done I use ReedWise every day. I never
0:36.1	close the browser tab. The tab on ReedWise is always open because as I'm
0:40.5	reading, as I'm thinking, as I'm researching researching I'm constantly going in
0:44.7	and re-reading all my notes and highlights.
0:47.3	And you might already know this because every other podcast I go on I talk about
0:49.5	Reedwise, I tweet about it, I post about it
0:51.6	constantly, I've been saying for years it is the best
0:53.9	app that I pay for. And because I go around shouting about how great it is from the mountaintops,
0:58.8	I get a bunch of messages. Nearly every day people have asked me, hey is there a possibility that I can actually get access to your readwise?
1:05.6	And this happened so much for so long. And I thought it was like a superpower of mine.
1:09.3	So I was like, no, no, no, no. And then I started thinking, it was like, well, why is everybody
1:12.3	want this? Like like why do they keep
1:13.7	asking for this and I thought about it's like well if you think about this is like has anybody else in the world
	...

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