#1088: It's not about what you sell, it's where you compete
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 5 November 2025
⏱️ 38 minutes
🧾️ Download transcript
Summary
A lot of Amazon sellers focus on finding the next winning product but that's not where the real advantage lives.
In this episode, Brian and Robin Joy Olson unpack why where you compete matters far more than what you sell. They connect timeless business strategy to today's FBA landscape, showing how sellers can use proven frameworks to make better decisions, protect profit, and build staying power.
You'll hear why chasing the Buy Box can quietly drain your margins, how systems outperform tools, and what actually separates the seven-figure sellers from the ones who stall out.
This is strategy made simple: practical, encouraging, and refreshingly honest for resellers who want real profit instead of vanity sales.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses why you shouldn't just "acknowledge fault" on Amazon seller violations.
Watch this episode on our YouTube channel here: https://youtu.be/RhMHnrnw2j8
Show note LINKS:
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.
SilentJim.com/thesystem - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!
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Transcript
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| 0:00.0 | Welcome back to Silent Sales Machine Radio. We are your co-hosts. I'm Brian. And I'm Robin Joy. And this is Coach's Corner. |
| 0:07.9 | Hey, Brian. How are you? I'm doing today. I'm doing great. How are you? I'm great. Thank you. Yes. |
| 0:12.8 | Let's talk strategy today. Strategy. Strategy. You know, we were digging around. We had this book from, you had this book from when you were doing your graduate degree. |
| 0:22.7 | And, like, we fell in love with this book because it's so good about strategy. |
| 0:27.0 | We've gone back to this book many times. |
| 0:28.0 | Right. |
| 0:28.6 | And if you haven't noticed, what we try and do is take like a lot of business fundamentals that are known regardless of the industry and try to apply it to third-party resellers |
| 0:39.4 | that are reselling on existing Amazon listings regardless of the buybox. |
| 0:44.3 | Right. |
| 0:44.4 | We've got a very... |
| 0:45.3 | With arbitrage. |
| 0:46.4 | Right. |
| 0:46.7 | We've got a very specific type, if you will. |
| 0:49.6 | Right? |
| 0:50.0 | Yes. |
| 0:50.8 | Right. |
| 0:51.4 | Yeah. |
| 0:51.6 | So we always like to try and take what is a, you know, well-known time-tested strategy and apply it to what we're doing here. |
| 0:59.9 | It reinforces what we do. It reinforces what we teach. And it makes it not just everything come out of our own heads because we don't know that much without some support. |
| 1:10.5 | And so we were shopping recently and walking down the aisle, which we don't know that much without without some support and so we were shopping |
| 1:11.6 | recently and and uh walking down the aisle which we don't do that much anymore since we live near |
| 1:16.2 | downtown we have almost everything delivered always but when we get out to the store and whenever |
... |
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