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Plenty with Kate Northrup

108. The Art of Simplified Success: Scaling to Nearly $3M with Less Hustle and More Flow

Plenty with Kate Northrup

Kate Northrup

Personalfinance, Self-improvement, Entrepreneurship, Nervoussystemhealing, Education, Womensempowerment, Wellness, Pleasure, Metaphysics, Spirituality, Abundance, Embodiment, Productivity, Timemanagement, Business

4.8697 Ratings

🗓️ 13 May 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

In this deeply personal and behind-the-scenes episode of Plenty, Kate shares the journey of how her company scaled to just shy of $3 million in revenue—not by doing more, but by doing less. Recorded live at Relaxed Money Live, Kate walks us through the exact steps she and her team took to transition from hustle and complexity to clarity and flow.

From living out of a Prius and launching a $97 course that changed everything, to recovering from business debt and letting go of multiple revenue streams, Kate unpacks the surprising truth: simplicity is the most powerful growth strategy. She reveals how one offer, one problem, one customer, and one sales system helped her not only grow her income but significantly increase her profitability—the part that actually changes your life.

If you’ve ever felt overwhelmed, overcommitted, or like you’re reinventing the wheel in your work, this episode is a breath of fresh air. You’ll hear real numbers, real lessons, and a clear invitation to shift from overdoing to potent, focused action.

You’ll learn:

  • Why 78% of Kate’s revenue came from people who had been on her list for less than 6 months
  • How simplicity created more revenue and more peace
  • The somatic and emotional work Kate did to feel safe holding more success
  • The liberating power of building a business that truly feels as good as it looks

This is more than a story about money—it’s a lesson in alignment, sustainability, and leading with integrity in the age of overflow.

“We’re taught that more equals better. But in my experience, less—when it’s aligned—is the secret to sustainable success.” – Kate Northrup


🎤 Let’s Dive into the Good Stuff on Plenty 🎤

(00:33) Journey of Starting an Online Business
(01:07) Growth and Profit Margins
(02:24) Understanding Revenue Sources
(06:44) Challenges of Overcomplication
(07:36) Simplicity as a Growth Strategy
(10:01) Lessons from Past Mistakes
(11:05) Personal Growth and Business Evolution
(12:31) Creating and Selling Courses
(21:08) Crisis and Recovery in Business
(26:31) Financial Restructuring and Profitability
(29:30) Healing Relationships with Money
(38:50) Successful Launch of Relaxed Money
(43:44) Focus on Profitability Over Revenue
(49:11) The Future of Business Simplification

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, today's episode of Plenty is a little sneak peek behind the scenes of our relaxed

0:07.4

money live event. This is a talk I gave at Relax Money Live this past February and I wanted to share

0:16.5

it with our Plenty audience because it takes you on a journey with me through how we started our

0:24.4

online business, what exact steps we took, why we took them, and how it all worked out up until

0:32.6

now. So I got started in 2010. I'm like geriatric in digital marketer years and I started with a blog.

0:42.4

And I didn't even know at that time that you could make money online. I had no idea. I started

0:49.1

the whole thing by accident. And then I started making money and I was like, wait, hold up. This is incredible.

0:56.4

So in today's episode, I'm giving you the good, the bad, the ugly, a lot of the mistakes we've

1:02.7

made along the way, what worked, what didn't work, and why our business has grown dramatically

1:09.0

in recent years, including increasing our profit margins,

1:12.8

which is the most important part, in my opinion, because you can make money all day long,

1:18.1

but if your expenses are higher than your revenue, it won't make any difference in your life.

1:25.1

So today's episode is about simplifying to amplify and how we built up until

1:34.1

last year to nearly three million in revenue. And what we're doing now is taking that even to the

1:41.5

next step. So you're going to get the full scoop in this episode.

1:46.0

And if you are starting an online business, if you're wanting to start one, if you already have

1:51.4

one and you're wanting to grow, scale, simplify, make things easier, you're going to love

1:57.3

this episode. It is quite detailed. It is far more detailed than I ever get

2:01.7

about our business. So enjoy the behind the scenes. Welcome to Plenty. I'm your host,

2:08.8

Kate Northrop, and together we are going on a journey to help you have an incredible relationship

2:15.2

with money, time, and energy, and to have abundance on every

2:21.8

possible level. Every week, we're going to dive in with experts and insights to help you

...

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