nothing could take away our success except that was a thing and that thing was

completely unexpected and it wasn't investors it wasn't other people it was

something else today on the pitch a post-mortem and a comeback this is a story

you don't usually hear because frankly nobody wants to talk about it what

happens when your business fails and what's it like to pick up the pieces and

try again it all started in 2017 episode 16 of the pitch long-time listeners

will remember these founders the pitch they gave on our show was for these

little wooden collectible hexagons that made gifting music a thing again

they were trying to marry the convenience of streaming with the nostalgia of vinyl

if you want a gift something to someone any content a podcast that you like a playlist

that you love an artist that you really like there's no way to do it you you

should you can only buy a CD or you can buy a gift card it's kind of a better

iTunes gift card it's a mix between iTunes a gift card and a record so people can

play it from the app why do you need that player so that it's either or the

investors didn't get clique they were making generalized statements about

millennials one of the mentalities and millennials is that they don't want to

have things okay they're trying to get rid of their things so they're

investing more in experiences everybody knows that it's not right then they

couldn't pronounce the name right and your company's click clique ql eq oh

Ishmael and Johanna left the pitchroom without any funding but then their episode goes live

reception from listeners was very polarized people either thought it was the dumbest idea ever

or they were like holy crap I need this in my life get me a clique right now one listener in

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