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The Brain Candy Podcast

108: Popularity, Going Viral, & Hit-Making

The Brain Candy Podcast

Susie Meister PhD & Sarah Rice AMFT

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4.72.8K Ratings

🗓️ 30 March 2017

⏱️ 55 minutes

🧾️ Download transcript

Summary

Today we're talking about popularity, hits, and going viral. How does popularity "happen" in the digital age. We discuss one-hit wonders, Sarah's obsession with Angry Birds, and the science of making something popular. We also interview Derek Thompson, the author of Hit-Makers: Popularity in an Age of Distraction.

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Transcript

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0:00.0

[♪ OUTRO MUSIC PLAYING [♪

0:13.9

Hello friends! Welcome once again to the Friggin' Farkest!

0:17.9

The Fibuganapakas! The Fiskanapakas!

0:20.9

This is my Pakistanis! This is my Pakistanis!

0:23.5

That's my improv to song! I just thought, fly not stop!

0:26.8

Fly stop! I just keep going!

0:28.6

It's so funny, those Patreon shoutouts that you do.

0:31.7

Oh, that's because that's what it sounds like.

0:33.7

He's so good.

0:35.7

Oh, it's so cool!

0:36.7

Lots of one song and I just keep singing different verses and different with different words for every Patreon shoutout.

0:43.5

Today we are doing episode 107 and it's like kind of an homage in a way to one of our book club books, hitmakers.

0:53.6

So we're talking about...

0:55.6

I'd say one of my top five favorite books in the last five years.

1:01.1

Yeah, it's tremendous.

1:02.7

Tremendous.

1:03.7

Yeah, if you're not in the book club you can join, it's on our website, thebrinkanipakas.com.

1:09.7

We usually like Sarah will pick a book and I'll pick a book and then we have meetings every month with our members.

1:16.9

And we try to get as many author interviews as we can.

1:19.9

Yeah.

1:20.9

And we have an interview with the author of Hitmakers at the end of this episode, Derek.

1:26.1

Thompson, he's tremendous and so smart.

...

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