#1077 - College Friends Design Millennial-Focused Jewelry
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 13 December 2019
⏱️ 10 minutes
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Summary
Two friends branch out from a family business, putting a unique shine on jewelry for a younger generation.
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Transcript
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| 0:00.0 | Whether your dog is in their puppy adult or senior years, there's nothing better than |
| 0:05.4 | more years together. |
| 0:06.8 | And the best way to feed their happy healthy life is with fresh healthy food. |
| 0:10.8 | The farmer's dog makes it easy to keep your best friend healthy inside and out, with |
| 0:15.2 | fresh recipes made from real meat and veggies. |
| 0:17.7 | Their pre-portion just for your pup and delivered right to your door. |
| 0:21.4 | Help your dog live a healthy life and get 50% off your first box of real fresh food at |
| 0:26.2 | the FarmersDog.com slash LifeStages23. |
| 0:29.8 | In a business like the jewelry business, knowing your audience is a must. |
| 0:43.5 | The diamond industry in particular has been extremely good at marketing the idea that |
| 0:47.5 | only the purchase of a diamond is worthy of expressing a lifelong commitment between |
| 0:51.4 | two people. |
| 0:52.4 | Which of course is ridiculous. |
| 0:53.4 | They've done a great job at it. |
| 0:55.4 | When I was younger, I remember hearing this guideline of how you should spend two months |
| 0:58.9 | salary on an engagement ring. |
| 1:00.9 | I don't know if that's still a common belief these days, but that's what I heard long |
| 1:03.7 | ago. |
| 1:04.7 | If you think about it, two months salary. |
| 1:07.0 | It's kind of a genius idea marketing-wise because no matter what your income is, it's |
| 1:11.2 | going to be a stretch. |
| 1:12.2 | No matter what your income is, it's a substantial amount for you. |
... |
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