1071. Elite Sales Tactics: How To Sell High-Level Buyers Through a Fast Buying Process

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 24 October 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly dives deep into strategies for accelerating the fast buying process with your top-tier elite customers. She breaks down effective approaches to increase conversion rates of high-value clients and drive business growth. Packed with insightful advice and actionable tips, Kelly illustrates how to successfully navigate big deals and create sustainable success.

Kelly highlights the importance of a structured sales pathway to consistently guide potential customers through the buying process. She underscores the value of delivering without expecting immediate returns, emphasizing how this builds trust with high-level clients. Additionally, Kelly explores how maintaining visibility can expedite decision-making, and shares how leveraging in-person relationship-building opportunities—and associating with respected figures—can significantly boost credibility and accelerate the sales cycle.

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Also in this episode:

Remain constantly visible and accessible to decision-makers, facilitating engagement when they decide to make a purchase.
Personal interactions and associating with respected figures significantly enhance credibility and speed up the buying cycle.
Focus on crafting high-quality Intellectual Property that aligns with the executive-level clientele sought for your business services.

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The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less
0:11.4	business and leadership lessons to help you build a sustainable business that scales.
0:17.3	Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune 500
0:24.9	executive turned eight-figure entrepreneur. Let's get started. Welcome back. This is the Kelly Roach
0:32.3	show. And today we are talking about how to accelerate the buying cycle with your top 1% lead.
0:42.7	So these are the elite buyers.
0:45.6	These are the people that you want coming into your top tier products, programs, and services.
0:53.0	Maybe this is your five-figure or six-figure investment
0:56.4	tier. How do you accelerate the buying process with them? So first of all, let me just dial
1:02.6	the clock back before we walk it forward. When I was selling in Fortune 500, I was essentially
1:07.9	only selling to high-level executives and CEOs of large firms. And I was essentially only selling to high-level executives and CEOs of large firms.
1:13.6	And I was doing all multi-thousand, 100,000, six-figure, seven figures in business with these individuals.
1:24.5	And it started off with a little deal and then it moved many times to a bigger deal.
1:28.9	And I'm going to talk about that in just a second. But I was on the side of being the salesperson.
1:36.0	And then I came into the world of online marketing. And obviously now we sell to seven and
1:41.8	eight figure business owners across multiple companies of mine. And on the
1:47.0	flip side, I am a buyer, right? I'm a buyer as a high level CEO and business leader in the
1:54.2	online world as well. So I'm going to talk about this both from the perspective of being the person
1:59.4	that has sold these deals and also being on the other
2:03.7	side of being sold to for these deals. And I'm going to walk you through kind of seven
2:08.4	perspectives that I think that you need to think about in being successful at best. So the first thing
2:15.5	and I'll tell you is you must have a pathway and a plan because
	...

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