107: Become A Publicity Pro! (With Selena Soo)

She Means Business Show

Carrie Green

Womenledbusiness, Femaleceo, Entrepreneurship, Womanceo, Business, Femaleentrepreneur, Businesswomen, Womeninbusiness, Marketing, Womenentrepreneur, Womanentrepreneur

4.9 • 628 Ratings

🗓️ 17 November 2020

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

So many entrepreneurs feel like they need to hit 6 figures or achieve a huge milestone success before they’re ready and worthy to get publicity.

But this couldn’t be further from the truth!

We all have interesting stories to share and our personal perspectives and experiences can impact so many people.

Publicity is the perfect way to not only get yourself and your work out there, but also to get in front of people who might see themselves in you and feel inspired.

I have an incredible conversation to share with you in this episode that I had with the amazing Selena Soo, all about how anyone at any stage of their business can get publicity.

In this episode Selena and I chat about:

Why being an introvert can actually help you to be even more relatable when you get publicity.
How Selena was inspired to get into publicity by sharing meaningful stories she knew would impact other people’s lives.
The 7 steps to getting publicity and making the most of that exposure to get amazing results in your business.
The biggest challenge that keeps people back from trying to get publicity.
The 5 levels of publicity that you can get and the different advantages of each one.

I know this episode is going to show you that we all have interesting stories to share and will inspire you to get publicity for your own business!

Transcript

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0:00.0	Hello, I am so excited that you're here because I have an incredible conversation to share with you that I had with the amazing Selena Sue.
0:08.3	So Selena is a publicity and marketing strategist. She helps people to get publicity.
0:13.4	I have worked with her when my book came out. She helped me to get featured in Forbes and other places.
0:19.4	And she's also done an incredible masterclass for us inside of our
0:22.5	members club on how to actually get publicity. It's amazing. If you're part of the members club,
0:28.2	then definitely check out that class with Selena. It's so, so good. This is about how anyone at any
0:34.3	stage can get publicity. You don't need to have created loads and loads of success
0:38.8	or have built a six-figure business to be able to get publicity. And publicity also comes in so many
0:43.9	different forms, like from podcasts to being featured on other blogs to obviously mainstream media,
0:50.3	big magazines, you know, TV and all that stuff. So in this episode she shares her seven-part framework for getting media exposure and, you know, TV and all that stuff. So in this episode, she shares her seven-part
0:55.4	framework for getting media exposure and just lots of little nuggets. Even things I was like,
1:00.9	oh my gosh, I need to think about this. I need to do that. Because sometimes it takes for someone
1:04.4	to prompt you or make you think about something to be like, oh yeah, like, never thought about
1:08.5	that. So I hope this sparks lots of ideas for you
1:11.4	and just really helps you as you think about ways you can actually get in front of way more people.
1:19.0	Because especially if you're in the early stages of building a business and you don't have a
1:23.3	particularly big audience of your own, there are so many audience out there you can leverage.
1:29.3	Even in this conversation, I talked about my early, my early stories of getting media exposure.
1:35.8	When FAA was me, myself and I, and I literally had an audience of zero and I just started out.
1:41.8	So anyway, I'm really excited to share this with you. So enjoy.
1:45.9	You are listening to The She Mees Business Show with me, Carrie Green. I'm the founder of the
1:50.9	Female Entrepreneur Association and the author of the bestselling book She Means Business. And every
	...

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