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Side Hustle School

#1066 - Electrical Engineer Rides Demand to Dog Collar Empire

Side Hustle School

Chris Guillebeau

Entrepreneurship, Entrepreneurship,, Side Hustle, Business, Small Business, Careers

4.73.3K Ratings

🗓️ 2 December 2019

⏱️ 8 minutes

🧾️ Download transcript

Summary

A short-term holdover project between jobs becomes a seven-figure empire, all built on dog collars. 


Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are. 

 

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to a brand new week of Sadisle School. My name is Chris Gilebo. I hope you

0:13.1

had a chance to listen to yesterday's episode all about a big announcement, some big changes

0:18.2

that we're going to be making for 2020. As part of that, I would love to hear your

0:22.2

questions and updates. We're going to remix our format to feature many more listener questions,

0:27.5

comments, etc. The year of interaction is coming up. Just go to SadisleSchool.com slash

0:32.8

question to ask your question or give us an update or whatever you'd like to share.

0:36.9

Alright, as I worked on today's story, I thought, oh, this is a nice little project. Somebody

0:42.1

is making dog callers. Isn't that sweet? And I imagine she was selling them at the farmer's

0:46.7

market and making exactly $500 a month, which is our minimum, to be featured on Sadisle

0:51.7

School. Well, I should know better by now, but after a thousand episodes, I'm still being

0:56.8

surprised. Nothing wrong at all with making $500 a month at the farmer's market. But

1:01.6

in this story of which you'll hear all the details in just a moment, the punchline is

1:05.4

that this little business is now bringing in millions of dollars in annual revenue. That

1:10.4

is correct. Millions of dollars annual revenue selling dog callers. I suppose anything is

1:16.5

possible. Alright, stay tuned. Electrical engineer rides demand to dog collar empire. That

1:22.4

story's coming up in just 30 seconds. You might think that graduating with a master's

1:36.4

degree in physics would set you up for life. After all, engineers are in demand and rarely

1:41.5

spend much time looking for work. But for a leation of our own in North Carolina, job security

1:47.1

wasn't good enough. She was working as an electronics engineer and she didn't love it.

1:52.3

She wanted to do something she was more enthusiastic about, but she also wasn't sure what that

1:56.4

was. Meanwhile, back at home, Alicia had a different problem. Well, she had two problems,

2:01.6

actually. Her two gray hounds. Because a gray hounds head is smaller than its neck. Typical

...

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