1063. Cracking the Code: Facebook Groups as a Sales Conversion Tool for 2024
The Kelly Roach Show
Kelly Roach
5 • 928 Ratings
🗓️ 26 September 2024
⏱️ 13 minutes
🧾️ Download transcript
Summary
In this episode of The Kelly Roach Show, Kelly dissects the evolving relevance of Facebook groups for business growth and sales conversions. If you recall the prominence of Facebook groups five years ago, you'll want to tune in to understand why they are making a comeback and how they can be pivotal in nurturing and engaging your leads effectively.
Kelly outlines four key reasons to reinvest in Facebook groups, emphasizing their role in improving sales efficiency, enhancing engagement, and providing a structured approach for nurturing leads throughout elongated buying cycles. By leveraging Facebook groups strategically, businesses can optimize their lead management and ultimately drive higher conversions.
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Also in this episode:
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Facebook has reinvented the way groups draw attention and engagement, making them crucial in today's sales strategies.
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Using Facebook groups as a contained space helps nurture leads over multiple launch cycles, increasing the likelihood of conversion.
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Engaging in non-sales conversations within Facebook groups can bypass stringent algorithm limitations on outbound messaging, facilitating better relationship building.
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Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no-fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.0 | Lead with integrity and create a lasting legacy. |
| 0:21.0 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned |
| 0:25.9 | eight figure entrepreneur. Let's get started. |
| 0:30.3 | Welcome back. So today we're going to talk about what in the world is happening with |
| 0:34.3 | Facebook groups and why you should pay attention. There's four key things that are |
| 0:38.5 | going to help you make more sales in your business and Facebook can be the key to making a difference in the |
| 0:46.4 | effort that you put in and the result that you get out. Now fair warning as |
| 0:50.7 | per usual I always say make sure that you are building on multiple |
| 0:55.0 | platforms and if you are building something inside the meta suite don't forget |
| 0:59.8 | Facebook and Instagram are held by the same company. |
| 1:03.4 | Make sure you're building somewhere else that is not attached, |
| 1:07.3 | a secondary social platform, |
| 1:09.4 | plus building your email list, which is the only form of communication you truly own. |
| 1:14.9 | But now that we have that disclaimer out of the way, let's talk about four reasons that you really |
| 1:19.7 | should be leaning in and paying attention to Facebook groups. |
| 1:23.4 | They've recently reset the way that they draw attention and engagement inside the platform, |
| 1:29.6 | and they've begun to give attention back to groups again. |
| 1:33.3 | I don't know if you all remember this, but back five years ago, |
| 1:36.5 | Facebook groups were all the rage, |
| 1:38.7 | and they were one of the places where you got the most attention, |
| 1:41.7 | the most engagement, and the highest conversions. We use them an absolute |
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