1062 I raised $5m to spin the company out of corporate

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 21 June 2018

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

David brings a successful track record of executive leadership at growing both private and public venture-backed companies and has been a pioneer in online marketing since 1997. Before TruSignal, David joined eBureau in December 2007, spearheading strategic business and product development efforts. In his previous role as general manager and SVP, marketing analytics at Adteractive, David managed a team of 45 people, spanning all of Adteractive's business units. Under his leadership, Adteractive became one of the fastest growing private companies in America and a leader in online lead generation. Prior to Adteractive, David held executive roles at Drugstore.com and NextCard, Inc, where he was responsible for product management and customer acquisition. David began his career as a software engineer at Decision Systems, a research and development firm focused on voice telephony solutions for the health care industry. David earned a Bachelor of Science in symbolic systems from Stanford University in 1990 and a Master of Business Administration from the Haas School of Business at UC Berkeley.

Transcript

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0:00.0	This is the top entrepreneurs podcast where founders share how they started their companies and got
0:06.9	filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other
0:16.1	insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.
0:23.6	I had no money when I started the company.
0:25.6	It was a hundred and sixty million dollars which is the size of any IPOs.
0:29.6	We're a bit strapped.
0:30.6	We have like 22,000 customers.
0:33.6	With over five million downloads in a very short amount of time,
0:38.6	major outlets like Inc are calling us the fastest growing business show on iTunes.
0:43.6	I'm your host, Nathan Latka, and here's today's episode.
0:48.7	Hello, everyone.
0:49.5	My guest today is David Dohan.
0:51.6	He's the chief executive officer and founder at a company called True Signal.
0:55.7	He brings a successful track record of executive leadership at growing both private and public
0:59.5	venture-backed companies and has been a pioneer in online marketing since 1997. David, are you ready to
1:04.9	take us to the top? Let's do it. All right. Tell us about True Signal. What's the revenue model
1:09.9	and what's the company do?
1:15.9	Sure. So we're a predictive analytics and data company. It really focused on helping digital brands and MarTech platforms use data for more effective targeting. That's kind of
1:22.3	in a nutshell. Revenue model really, and the company's been around since 2012. And so we've had actually a couple of different revenue models.
1:30.4	We started out looking a little bit more like an agency where we're kind of managing campaigns directly for brands.
1:35.3	Didn't like that model. It's hard to make that work.
1:37.7	Guarantee revenue models just doesn't really exist in the media space.
	...

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