What's up friends, listeners?

Hey listen, I'd love to wish you a happy Thanksgiving.

For anybody listening in real time, it is Thanksgiving week.

This episode is going on Thanksgiving day, at least US Thanksgiving.

I am most thankful and grateful for you.

Now let's just jump right into Side Usal School, because that's what it is all about here.

Maybe your idea is waiting for you to find it.

Instead of trying so hard, you need to let it come to you.

What do I mean by this?

Well, I recently had a situation where I was finding some friction in what I was trying

to accomplish.

And whenever that's the case, the most common responses are to choose between pushing

on it, trying to force it a little bit, trying to make your original plan work, or abandoning

ship where you give up completely.

Now often in these situations, there's another approach that can work better.

This is the approach called, let's just hold on a minute and see what happens.

Or let's see if there's a different solution that I haven't considered.

In my particular struggle recently, I ended up finding not only a different solution, but

actually a better one, a more favorable one that I probably wouldn't have stumbled upon

if I had chosen either of the other two approaches.

And of course, in today's story, you'll hear a specific application of this in this story

after encountering resistance with his initial attempts at e-commerce, an engineer discovers

...