#1061: Hunting meaty beasts: Moving beyond empty sales to real profit
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 10 September 2025
⏱️ 48 minutes
🧾️ Download transcript
Summary
It's easy to get hooked on those gold bars in your Amazon seller app, the quick sales, the dopamine hit, the "I'm really doing this" feeling. But what happens when the screen refreshes at the end of the month and the profits aren't there?
In this Coach's Corner episode, Brian and Robin Joy dig into the difference between chasing sales volume (the empty calories of your business) and building around high-quality, profitable ASINs (the meaty beasts that actually feed you long-term).
You'll hear:
Why lowering prices for more sales can quietly starve your profits
The common trap of comparing your "gold bars" to everyone else's highlight reel
How to use the Profit Profile coaching session to see what's really happening in your margins
The mindset shift from incremental growth to exponential breakthroughs
Practical ways to hunt for ASINs with real staying power instead of chasing every small win
If you've ever felt like you're working harder but not getting ahead, this episode will help you reset your focus—and start building a business that actually pays you.
Special guest at the conclusion of today's show, Jeff Schick of https://JeffSchick.com answers the question: "Are Walmart policies changing and maturing?"
Watch this episode on our YouTube channel: https://youtu.be/VgoJPAapSSc
Show note LINKS:
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam
100% FREE! Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!
SilentJim.com/thesystem - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome back to Silent Sales Machine Radio. We are your co-hosts. I'm Brian. |
| 0:05.9 | And I'm Robin Joy. And this is Coach's Corner. |
| 0:08.3 | Hi, everybody. |
| 0:09.3 | How's going? |
| 0:09.9 | I hope it's going great. |
| 0:11.2 | Good. |
| 0:11.8 | Hey, Brian, you were telling me, what's the thing that you've noticed lately about the approach of people who, they get their foundation built, they're ready now to start working on those |
| 0:21.9 | profits that they really couldn't work on before. And you do that kind of number session with |
| 0:27.4 | them. What have you noticed is about the approach that people think they should go for? |
| 0:34.0 | Well, sounds like a loaded question. It is. |
| 0:43.9 | You know, it's an interesting one because I think a lot of times when we say, you know, they have the foundation built. |
| 0:45.8 | Not really. It's not really built yet. |
| 0:48.5 | Right. They're still working on that. |
| 0:52.4 | I mean, what they have sometimes quite honestly is a little shaky. |
| 0:53.3 | Okay. And the shakiness comes from the focus, I think, on quantity over quality. |
| 0:59.5 | Okay. |
| 1:00.0 | When they're built in their business. |
| 1:01.5 | Let me interrupt there. |
| 1:02.6 | So in the beginning, we tell them, you know, we worry about the profits. |
| 1:05.5 | Get some stability built, get some foundation there so that, and get some choices, frankly, the more you sell, the more choices you're going to have about what you're able to sell. That's right. So during that, you build that foundation, and then you come to a point where you say, okay, I've done all this, but I need to start making some money now. We hear that a lot. Like, okay, this is not where I thought I was going to end up. Right. Well, it's not where I thought I would be. Right. At this point. It's just the beginning, really. So let's sort of take stock and evaluate and see what, you know, what's going on. Okay. And there's kind of four points we're going to talk through today about this. Okay. But the first one is what I like to call the addiction to sales versus the reality of the profits, right? Because when we are starting this business, we want to go fast. I need to get sales. I want to do this now. Sure. I want to get this done, right? And here's the reality. The reality is if you're going to be |
| 2:02.3 | doing, if you're going to do this, anything meaningful, you're going to be doing it for a long |
| 2:05.8 | period of time. Okay. And whether it's this platform or other platforms or what the skills that you |
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