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The Futur with Chris Do

106 - Digital Real Estate — with Jeff Lerner

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5976 Ratings

🗓️ 11 November 2020

⏱️ 58 minutes

🧾️ Download transcript

Summary

Jeff Lerner is the founder and CEO of Entre Institute, a platform that teaches people how to build business’ and make a living in non-traditional ways. Which makes sense, because when he was a kid he dropped out of high school and taught himself jazz piano to pay the bills. Eventually, he traded the piano keys for a keyboard, started his own affiliate marketing business and dug himself out of insurmountable debt—about $400K to be exact. Thanks to Gusto for sponsoring this episode. gusto.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

If you're successful, success leaves clues, success leaves breadcrums, and if somebody's gone behind themselves

0:07.0

and swept away all the breadcrums, it's probably not a very good sign.

0:11.4

You know, I've been on the Inc 5000 twice.

0:14.2

I've won two eight figure awards from click funnels.

0:16.7

Like, these are things that can't be hidden,

0:19.6

nor can they be faked.

0:21.0

And I think that, yeah, you know,

0:22.9

caveat emptor in the world we live in,

0:25.5

it's very reasonable to err on the side of skepticism. I'm Greg Gunn, and welcome to the future podcast.

0:57.0

Today's guest is the founder and CEO of Entra Institute,

1:01.0

a platform that teaches people how to build businesses and make a living in

1:04.3

non-traditional ways. Which makes total sense because when our guest was a kid, he dropped out of

1:10.0

high school and taught himself jazz piano to pay the bills. And as a failed

1:14.1

musician myself, I totally understand that decision. Eventually he

1:18.6

traded the piano keys for keyboard and started his own affiliate marketing

1:21.9

business and dug himself out of insurmountable debt.

1:25.0

And by insurmountable, I mean $400,000.

1:29.0

He and Chris talk about the concept of digital real estate and the long game behind creating wealth from an online business.

1:35.4

They also get pretty raw about the experiences that fuel our guests death-defying drive to be good at things.

1:41.7

It's really interesting to listen to you. Now while researching his business

1:45.6

I found a few is this legit articles which gave me pause and I don't know about you but I'm inherently

1:51.2

skeptical of any business guru types, so to speak.

...

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