You hear it all the time in business when people are talking about their competitors or putting

other people down and it's like this cutthroat business wars type mentality.

I win, you lose. Stop taking pieces of my pie, my market share.

I'm here to tell you there's a better way. And I believe this is the future of business.

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in. My name is Stu McLaren, and each week we'll take a behind the scenes look

into the real world marketing tactics and strategies for

getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get started.

Hello, my friend, coming to you today from the closet.

Yes, again, I am back in the closet because I'm still in Hawaii with my family,

and of course this is my little recording studio here in the closet. But I'm coming to you

because I have a great, great story of collaboration versus competition. And what I mean by

this is that I have this amazing story of

these group of women in our tribe who have come together to support each other and to help

each other. And technically, technically, they would probably be considered, quote, competitors.

You know, competitors where you don't want to have anything to do

with them, competitors where you'd hold them at an arm's line, competitors that you want to make sure

that they're not copying you or whatever. Like, okay, can we just take a time out here for a second?

Is there not an opportunity to just get beyond this whole like competition mindset? Listen, I grew up playing competitive sports.

I love a competition just as much as the next guy. I am very competitive when it comes to

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