1054: Maximizing Your Pipelines and Funnels of Opportunity with Kara Smith Brown

How to Be Awesome at Your Job

How to be Awesome at Your Job

Success, Career, Self-improvement, Health & Fitness, Sharpening, Business, Education, Selfhelp, Collaboration, Winning, Meaning, Development, Mockaitis, Skills, Training, Mental Health, Speaking, Decisions, Careers, Interview, Fun, Money, Writing, Thinking, Wins

4.6 • 1K Ratings

🗓️ 1 May 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kara Smith Brown shares principles from her storied B2B sales career that help every professional make the most of their opportunities.

— YOU’LL LEARN —

1) How and why to think of your career like a funnel

2) Why “maybes” are more dangerous than “no’s”

3) How to develop and share a unique point of view that gets you noticed

Subscribe or visit AwesomeAtYourJob.com/ep1054 for clickable versions of the links below.

— ABOUT KARA —

Kara Smith Brown, LeadCoverage CEO and Founder, is a recognized supply chain, logistics, and technology thought leader. Her book, The Revenue Engine: Fueling a B2B High Octane Pipeline, is an Amazon Bestseller and offers readers effective revenue-generating strategies. Kara is a thought leader in the supply chain and go to market industries. She lives in Atlanta with her husband and two daughters.

• Book: The Revenue Engine: Fueling a B2B High Octane Pipeline

• Website: KaraSmithBrown.com

• Website: LeadCoverage.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz

• Book: The Four Conversations: A New Model for Selling Expertise by Blair Enns

• Book: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship by Ben Horowitz

• Past episode: 016: Going for No with Andrea Waltz

• Tool: HubSpot

• Tool: Crystal Knows

— THANK YOU SPONSORS! —

• Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Everything we do in life is a pipeline.
0:12.0	So every decision we make, whether it's buying groceries or major life decisions like jobs,
0:20.0	we are sending everything we do through a funnel.
0:24.3	Whatever the reason, if you are keeping something in the funnel that doesn't belong there,
0:30.4	you are creating opportunity costs inside your organization, inside your thought process,
0:36.1	inside your brainstorm activity.
0:38.3	Anytime you are not honest and scratching out things that you should be disqualifying,
0:43.3	you are creating opportunity cost.
0:45.3	Whether you're a dentist or you make clothes for a living, have a point of view on what good looks like in your industry and people
0:55.6	will take you seriously.
1:05.1	That's Kara Smith Brown. She's a recognized logistics thought leader and founder and CEO
1:08.7	of lead coverage, which helps drive B2B business growth and success. Her new book, The Revenue Engine, fueling a B2B high-octane pipeline,
1:16.6	shares perspectives for anyone, which may well be everyone working a pipeline and a funnel.
1:22.0	So you'll learn one, how and why to think of your career as a funnel, two, why maybes are more
1:26.0	dangerous than knows, and three, how to develop and share a unique point of view that gets you noticed. If career as a funnel. Two, why maybes are more dangerous than knows. And three,
1:27.9	how to develop and share a unique point of view that gets you noticed. If you like a summary
1:31.6	write-up of these actual takeaways, I recommend you sign up for the free Gold Nugget email
1:34.7	newsletter found at awesome at your job.com. I'm Pete McItis. This is How to Be Awesome at Your
1:39.3	job. And now, here's Kara.
1:46.2	Kara, welcome.
1:48.0	Thank you so much for having me.
1:50.6	I have been looking forward to this for weeks.
	...

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