1052 You're doing $9m in ARR, why write a book decoding creativity?
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 11 June 2018
⏱️ 22 minutes
🧾️ Download transcript
Summary
ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, and GE. He has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out June 12, 2018 from Penguin Random House.
Transcript
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| 0:00.0 | This is the top entrepreneurs podcast where founders share how they started their companies and got |
| 0:06.9 | filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other |
| 0:16.1 | insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million. |
| 0:23.6 | I had no money when I started the company. |
| 0:25.6 | It was $160 million, which is the size of any IPOs. |
| 0:29.6 | We're a bit strapped. |
| 0:30.6 | We have like 22,000 customers. |
| 0:33.6 | With over 5 million downloads in a very short amount of time, |
| 0:38.6 | major outlets like Inc are calling us the fastest growing business show on iTunes. |
| 0:43.6 | I'm your host, Nathan Latka, and here's today's episode. |
| 0:48.6 | Hello, everyone. |
| 0:49.4 | My guest today is Alan Gannett, |
| 0:52.1 | and he is the founder and CEO of a company called TrackMaving in a marketing |
| 0:55.1 | analytics platform whose clients have included Microsoft, Marriott, Saksavon Avenue, NGE. |
| 1:00.2 | He has an upcoming book called The Creative Curve on how anyone can achieve moments of the creative genius, of creative genius coming out June 12th, 2018 from Penguin Random House. |
| 1:09.1 | Alan, are you ready to take us to the top? I'm ready. |
| 1:11.8 | All right. So software company, by the way, I'm a big fan of software companies. I always wonder |
| 1:16.2 | why would a software person take any time to do something as unprofitable and boring as write a book? |
| 1:21.8 | Why write a book? So I run a marketing software company and there's certain things you do when you run a marketing software |
| 1:28.3 | company. And if you look at Marquetto or HubSpot or Aliqua or any of these companies, they all at some |
| 1:33.1 | point write a book. And the reason why is that I think as marketers, like we like to tell stories, |
| 1:38.3 | we like to communicate and it's how we relate to other people. So I think in marketing technology, |
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