1051. The Rise of the Trust Building Offer: Why Disruption is Your Greatest Opportunity

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 17 July 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly explains why today’s market disruption isn’t something to fear - it’s something to leverage.

Kelly breaks down why we’re in another “outlier moment” just like 2020–2021, and how the economic contraction we’re experiencing is opening the door for the next era of wealth creation and business leadership.

She introduces the concept of the Trust Building Offer, a model that's producing explosive results for clients right now, and shows how it’s leveling the playing field, eliminating old marketing complexities, and allowing online business owners to scale without burnout.

This episode will help you stop resisting what’s not working anymore, and start leaning into a strategy that actually aligns with how today’s buyers behave.

You’ll learn:

How consumer behavior has simply returned to logical patterns
Why past models are failing and how to stay relevant
What a Trust Building Offer is and why it's working better than anything else
How to lead in this new business era without needing a huge team or big ad budget

TIMESTAMPS:

2:00 – Market contraction is normal and necessary for innovation
3:15 – Consumers are acting logically, not unreasonably
5:36 – Why disruptive seasons are the greatest chances for wealth transfer
6:18 – The economy is being reshaped (and what it means for your business)
8:00 – Introducing the new model: the Trust Building Offer
9:00 – Real results from clients using Trust Building Offers today
12:00 – Why most businesses are no longer competitive
13:20 – How Trust Building Offers elevate visibility, volume, and value
14:02 – Action steps to implement this new model right away

Resources:

Grab the FREE Guide to Building your Trust Building Offer: https://kellyroachinternational.kit.com/tbo
Join The Virtual Business School membership and start building your new offer with the support of our team: https://go.virtualbusinessschool.com/joinvbs
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

Transcript

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0:00.0	What if the biggest challenges could be the biggest catalyst for growth that you've ever experienced?
0:06.0	Innovation typically stems from disruption. And if things are never disrupted, innovation never happened.
0:14.0	This is as big of a moment, if not even bigger, than that time in 2021 was for business owners. This is an outlier moment
0:25.2	that may not come again in your lifetime what we're seeing with our clients closing people
0:30.7	in the hundreds. I had someone this morning message me that just closed 268 new clients into a trust building offer. The playing field is
0:40.7	leveled because anyone can do this directly on social media and you don't need a big team,
0:47.1	a lot of infrastructure or a lot of ad spend in order to do this. You will be the person that
0:52.0	establishes yourself as the authority in that space.
0:56.1	You will be able to create a category of one brand.
0:59.4	Let go of your stress.
1:01.0	Let go of all of those energies and emotions that no longer serve you and adopt this new
1:06.6	model so that you can truly lead at the level that you're called.
1:11.3	What if the biggest challenges that you've ever faced in your business, which might be
1:16.0	happening right about now, by the way, could be the biggest catalyst for growth that you've
1:21.9	ever experienced? I want to remind you all that the natural cycle of things is that things expand and contract.
1:31.1	They go high and go low. They go up and they go down. And so what we're seeing right now,
1:37.7	although it feels super unnatural, uncomfortable and frustrating, it's extremely natural. And it is the evolution that always
1:48.7	leads to innovation. Innovation typically stems from disruption. And if things are never disrupted,
1:57.6	innovation never happens, and evolution, is prevented so what is happening right now
2:05.9	that might feel very frustrating for you in your business that the things that we're working
2:10.8	aren't working that the things that you invested so much time energy, and focus into are no longer producing.
2:18.8	I know that feels painful.
	...

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