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The Kelly Roach Show

1152. Why I’m Building My Second 8-Figure Business Differently (And What That Means for You)

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 21 July 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this solo episode of The Kelly Roach Show, Kelly shares the behind-the-scenes strategy behind building her second 8-figure business (and why she’s taking a radically different path this time).

After scaling The Business Advisory to 8 figures with high-ticket programs and a large team, Kelly knew she didn’t want to grow her next company the same way. Enter The Virtual Business School: a lean, scalable, high-impact membership model that allows her to serve thousands with minimal infrastructure, low cost, and maximum freedom.

This episode breaks down how Kelly made the decision to pivot, what she learned from growing multiple brands, and why now is the perfect time to rethink your business model. If you’re feeling friction in your current business structure, this episode may be the blueprint for your next big shift. 

Timestamps:

  • 1:02 – A new 8-figure business begins: lessons from building the first one

  • 4:46 – The problem with growing a high-ticket consultancy to $100M

  • 6:12 – Testing 6 different business models to find the best path forward

  • 11:13 – Why most online business education options are broken

  • 13:04 – Introducing the Virtual Business School: a hybrid membership model

  • 14:07 – Why this model finally aligned with Kelly’s 9-figure vision

  • 15:03 – Infrastructure, cost, and time freedom compared to high-ticket models

  • 17:42 – The trust-building strategy that powers VBS’s organic growth

  • 20:21 – The 4 business model shifts to consider in the current market

Resources:

Transcript

Click on a timestamp to play from that location

0:00.0

I started my first coaching and consulting company, the business advisory, in 2012.

0:05.0

Within 18 months, we crossed over the eight-figure mark.

0:09.0

I knew that I did not want to continue to grow the business advisory.

0:13.0

I did not want to have coaches, coaching coaches that coached coaches.

0:17.0

That was not my vision or my goal.

0:19.0

I saw a massive gaping hole in the industry

0:25.4

for support for entrepreneurs. I could not find a single program, organization, or business that I

0:33.3

could confidently send my own audience to. The virtual business school was designed because I needed

0:40.3

a place that I could lead my audience to that could help the other 99% of people, everything

0:47.3

about how I designed the virtual business school, is focused on obsessively meeting that unmet need.

0:53.3

This isn't about me, this is about you. I want you to

0:56.9

think about your market, your industry, and the space that you're in. I'm building my second eight

1:01.7

figure company and I'm doing things radically different this time. And I want to bring all of you,

1:08.0

my listeners, along with me. I want to share what I'm doing differently,

1:12.0

why I'm doing differently, and how it might help you to grow your business even more quickly.

1:18.4

So let's take a look back before we take a big leap forward. I started my first coaching and

1:25.3

consulting company, the business advisory, in 2012.

1:29.5

And for over five years, I built that company while I was still working my full-time

1:34.6

executive job over 60 hours a week. So I was putting in just a few hours a day in my business.

1:40.6

I stayed in my corporate job building my side hustle for many years.

1:47.4

And when I finally took the leap and went full time in my business, within 18 months, we crossed

1:53.4

over the eight figure mark in my first company, the business advisory, helping entrepreneurs

...

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